15-Second Film Challenge Provides Young Filmmakers with Exposure on Piccadilly Circus Digital Signage Screen
UNITED KINGDOM — A new digital out-of-home campaign has been launched by Cheil UK, an integrated marketing agency, on behalf of their client Samsung, that invites young filmmakers and social media addicts to create a 15-second original film with the chance to see their work aired in front of thousands of passers-by on Samsung’s digital outdoor screen at Piccadilly Circus.
Consumers are invited to upload their film to Instagram by November 21, with the hashtag #15secfilms. Winning clips will air on Samsung’s screen in Piccadilly Circus between November 20th and 21st.
Five of the most talented filmmakers will be selected to have their film screened at a VIP Premier event in Piccadilly with champagne reception on 22nd November, as well as receive a Samsung Galaxy S4 Zoom. One film clip will be picked from five categories; Funniest, Factual, Most surprising, Animated and Most brilliant.
“The clue is in the campaign title; ‘15 second films’. We’re giving young creatively-minded individuals exactly 15-seconds to show what they can do. It is another demonstration of Samsung’s promise to identify and support young talent in the UK, helping them to flourish by providing them with a high profile and very public-facing platform to showcase their amazing work and natural flair,” said Stephen Taylor, Samsung, European brand VP.
“This is the first time we’ve used Instagram in an digital out-of-home campaign for Samsung, and is another example of the brand’s commitment to always thinking outside of the box,” said Matt Pye, COO at Cheil UK. “15 second films’ is a great example of using crowdsourcing for a means beyond simply promoting a brand. Who knows where 15 seconds of film could take some of these budding filmmakers.”
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.