Young Filmmakers Compete for 15-Seconds of Fame on UK’s Piccadilly Circus Digital Screen

Young Filmmakers Get Their 15-Seconds of Fame at UK’s Piccadilly Circus

15-Second Film Challenge Provides Young Filmmakers with Exposure on Piccadilly Circus Digital Signage Screen

UNITED KINGDOM — A new digital out-of-home campaign has been launched by Cheil UK, an integrated marketing agency, on behalf of their client Samsung, that invites young filmmakers and social media addicts to create a 15-second original film with the chance to see their work aired in front of thousands of passers-by on Samsung’s digital outdoor screen at Piccadilly Circus.

Consumers are invited to upload their film to Instagram by November 21, with the hashtag #15secfilms. Winning clips will air on Samsung’s screen in Piccadilly Circus between November 20th and 21st.

Five of the most talented filmmakers will be selected to have their film screened at a VIP Premier event in Piccadilly with champagne reception on 22nd November, as well as receive a Samsung Galaxy S4 Zoom. One film clip will be picked from five categories; Funniest, Factual, Most surprising, Animated and Most brilliant.

“The clue is in the campaign title; ‘15 second films’. We’re giving young creatively-minded individuals exactly 15-seconds to show what they can do. It is another demonstration of Samsung’s promise to identify and support young talent in the UK, helping them to flourish by providing them with a high profile and very public-facing platform to showcase their amazing work and natural flair,” said Stephen Taylor, Samsung, European brand VP.

“This is the first time we’ve used Instagram in an digital out-of-home campaign for Samsung, and is another example of the brand’s commitment to always thinking outside of the box,” said Matt Pye, COO at Cheil UK. “15 second films’ is a great example of using crowdsourcing for a means beyond simply promoting a brand. Who knows where 15 seconds of film could take some of these budding filmmakers.”

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