LQD WiFi Provides Next-generation Urban Technology For Smart Cities Infrastructure Initiatives
NEW YORK, NY — Verizon has purchased LQD WiFi LLC., a New York-based developer of street-smart kiosks called Palo. Palo provides local communities with wayfinding, public service announcements and free public wi-fi at street level. Verizon’s purchase of LQD WiFi enables the company to move into the growing Smart Cities space providing similar smart infrastructure such as Intersection’s LinkNYC.
With LQD’s technology, Verizon aims to address key community needs such as fostering economic development, bridging the digital divide, facilitating transportation and traffic management and enhancing personal security and urban planning. LQD and Verizon are currently designing solutions for municipalities, private developers, academic institutions and entertainment venues. Verizon also sees opportunity to promote civic innovation and deliver data-driven solutions leveraging the open data platforms of cities. These solutions will help communities better inform and engage with their constituents.
“LQD’s Palo technology hubs capture Verizon’s vision of delivering citizen engagement experiences by connecting people with their communities while providing critical security, transportation and wayfinding solutions as well as Wi-Fi capabilities. This transaction uniquely positions us to utilize our unmatched infrastructure, platforms and network at scale to deploy elegant and engaging community technology hubs that connect, inform, inspire and support people where they live, work and play,” said Mike Lanman, senior vice president, Enterprise Products and Internet of Things at Verizon.
“We designed Palo, from day one, to be part of the community, offering Wi-Fi, public safety features and a unique, interactive community engagement platform. Palo’s human-scale touch screen lets users explore and connect with the local community creating multiple ways to engage, through an innovative, purposeful and curated experience,” said LQD Founder and CEO Randy Ramusack. “LQD is thrilled to join Verizon to redefine the urban space. As a world leader in wireless technology and smart communities, Verizon’s expertise, global scale, and leading media platforms will enable us to deliver on our mission to provide an unbounded flow of information to all people. By bringing Palo to the streets, we’re connecting cities to their citizens, citizens to their neighborhoods, and enhancing communities across the country,” Ramusack continued.
City of New Rochelle to Rollout Palo
“We want New Rochelle to be an ideal place to live and work. We recognize that a healthy future depends increasingly on robust digital infrastructure, based on cutting-edge technology that can connect residents and businesses alike in a friendly, accessible way. Our partnership with LQD will accomplish all of these goals.” said New Rochelle Mayor Noam Bramson.
“These attractive kiosks will invite residents and visitors to engage with our city, for everything from parks, cultural events and local businesses, to job opportunities and emergency messaging, and they will connect with the world around them through high-speed public Wi-Fi,” said New Rochelle City Manager Charles B. Strome, III.
Verizon has developed an array of connected solutions including intelligent parking, lighting, traffic management and security that improve livability, resiliency and public safety for local communities. LQD’s assets will be integrated with the market- leading smart community infrastructure from Sensity Systems, which Verizon acquired last month. Verizon’s Smart Communities organization, which is a part of its IoT business, is also simplifying the creation of IoT applications through its ThingSpace platform.
Terms of the transaction were not disclosed.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media