USA Digital Out-of-Home (DOOH) Advertising Networks

The United States is the world’s largest digital out-of-home (DOOH) marketThe United States is the world’s largest digital out-of-home (DOOH) market by revenues, according to PQ Media, a leading provider of market intelligence. The US ranks fourth in consumer exposure to digital out-of-home, behind Australia, the UK, and Canada, all of which have high concentrations of people near a few major cities where most digital out-of-home engagement occurs. Digital out-of-home advertising has been building momentum in recent years through increased consumer exposure and operator revenues, resulting in digital out-of-home ascending to the world’s second fastest-growing ad medium.

According to eMarketer, advertisers in the US will spend $2.96 billion on digital out-of-home advertising in 2015. Digital will make up 40.8% of total out-of-home (OOH) ad spending, up from 38.1% in 2014. By 2018, digital out-of-home will capture 53.0% of total OOH ad spending in the US, or $4.08 billion.

As mass market mediums go, traditional out-of-home media will likely benefit the most from digitization, according to a report by PricewaterhouseCoopers. When out-of-home providers convert traditional panels to digital they can vastly increase their revenue by displaying multiple ads of higher quality in the same physical space. In mature markets, such as the United States, digital OOH revenue will ultimately replace traditional physical panels. The digitization process will in turn drive higher global revenue growth for digital out-of-home media providers, estimated at more than 13.2% (CAGR). PwC’s forecast calls for OOH revenue to reach more than $18bn in 2019, up from $9.71bn in 2014.

Key growth drivers for digital out-of-home advertising included consumers spending more time with media outside their homes; increased engagement with digital out-of-home screen content linked to mobile devices; increased exposure to the medium on public transportation combined with longer commuting time; and the growth in both leisure travel and longer shopping hours.

The US digital out-of-home advertising space is highly influenced by geography. The United States is the fourth largest country by total area and third largest by population (317 million). About 82% of Americans live in urban areas (including suburbs), with approximately half residing in cities with populations over 50,000. The three largest metro area populations are New York City (19,015,900), Los Angeles (12,944,801), and Chicago (9,504,753). The US is the world’s largest economy and the ranks the highest in household income.

Digital out-of-home (DOOH) advertising, also known as digital place-based (DPB) media utilize strategically placed, networked digital signage displays to reach consumers with highly targeted messages in venues that include transportation hubs such as airports, and railway and bus terminals; executive networks in office-building lobbies and elevators; and shopping malls. Digital out-of-home networks often provide advertisers with additional engagement opportunities that include interactive touch screens and mobile integration using NFC, BLE, and QR Codes. Advertisers can customize their messages to a specific location, time of day, or special event.

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Digital Out-of-Home Advertising Networks in the US


TRANSPORTATION

NETWORK LOCATION VENUE DEMOGRAPHICS & REACH MEASUREMENT MEDIA KIT
Clear Channel Airports Digital out-of-home screens in airport concourses and gate area Airports Digital signage, LED screens, video walls and ClearVision TV network at 270 airports worldwide TAB Rated Media Kit
CNN Airport Network Digital out-of-home screens at 2,100 gates and concourses covering 50 major US airports Airports Reach exceeds 469 million passenger annually at more than 2,100 gates and other viewing areas in 50 major U.S. airports Nielsen Rated Media Kit
Creative Mobile Technologies In-Taxi DOOH network in fleets across New York City, Boston, Chicago, San Francisco, Philadelphia and Washington, DC In-Taxi Digital Video Network 7,600 screens in New York City licensed taxis transporting 55% of daily taxi riders. An average of 48  passengers per day in each cab. Media Kit
Intersection Digital Platform Displays in Chicago Rapid Transit Rail System (CTA) Chicago Transit Authority Rapid Transit Chicago Rapid Transit Rail System has an average monthly ridership of more than 3.9 million. Intersection’s CTA Digital Network includes both street-level and subway station displays. Nielsen Rated Media Kit
JCDecaux JCDecaux’s digital out-of-home networks are located at 26 US airports, including JFK, LAX, Miami and Houston Intercontinental Airports More than 14,324 screens in 24 countries, US Airports in 6 of the top 10 DMAs TAB Rated Media Kit
JetSet Media Digital out-of-home network with screens located in 82 private air terminals across the US Private Airport Terminal Network Reaches more than 2.1 million private air passengers daily Media Kit
Lamar Alliance Airport Advertising Digital out-of-home screens in airport concourses, baggage claim, arrival and departure areas, and taxi waiting areas in Las Vegas, Phoenix, Portland, Salt Lake City, and Los Angeles/Burbank Airports More than 1.7 million passengers arrived each month at Las Vegas’ McCarran airport and passed through the airport’s baggage claim areas with an average dwell time of 30 minutes Media Kit
Metropolitan Transportation Authority (MTA) More than 140 interactive, Digital OOH screens located in 29 stations in the Bronx, Brooklyn, Manhattan and Queens New York – MTA On The Go Travel Stations On The Go Travel kiosk network reach more than 1.4 million New Yorkers daily Nielsen Rated Media Kit
Outfront Media Twenty-four 65-inch high-definition, interactive smart displays positioned in high-traffic concourses New York – Hudson Yards Station Hudson Yards Station is the MTA’s newest state-of-the art subway station. MTA’s average daily ridership is over 5.6 million commuters. TAB Rated Media Kit
Seastreak Ferry DOOH network consisting of 16 digital screens across four 500 passenger commuter ferries. Four portrait mounted 32-inch LCD screens on each ferry located on both the main and upper decks. New York/New Jersey Ferry Service Reaches more than 4,000 commuters daily heading to and from Manhattan Media Kit
Trans4media DOOH network consisting of 16 screens located in ferry terminals at the Seattle, Bainbridge, and Bremerton Washington State Ferry System The Washington State Ferry System is the largest marine transportation system in the US. More than 20 million passengers travel through the system each year Media Kit
Westfield Brand Ventures New York’s first fully digital transit hub with more than 50 state-of-the-art digital OOH screens New York – Fulton Center More than 300,000 commuters will pass through the Fulton Center each day Media Kit

 

URBAN NETWORKS

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
CEMUSA (JCDecaux) 10 Street-level newsstands in Midtown Manhattan equipped with touch screens and large screen digital video panels New York – Digital Newsstands Reaches millions of New Yorkers in Midtown Manhattan Media Kit
Intersection Citywide street-level digital out-of-home network equipped with two 55-inch digital signage displays and gigabit WiFi New York – LinkNYC 500 LinkNYC totems to be rolled out across New York City by the end of 2015, 10,000 additional LinkNYC units should be rolled out across all five boroughs by 2019. Media Kit
Outfront Media Street-Level digital OOH network at NYC subway entrances. Each double-sided screen faces sidewalk and stairwell entrance. New York – Digital Urban Panel Network Reaches more than 2.5 million New Yorkers with digital out-of-home screens positioned at more than 200 high traffic subway entrances in Manhattan and 14 across Brooklyn TAB Rated Media Kit

 

REGIONAL NETWORKS

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Bell Media Digital OOH network with more than 200 digital signage screens across the Southeast Alabama, Georgia, Florida and Tennessee Digital out-of-home screens located in top restaurants in Alabama, Georgia, Florida and Tennessee Media Kit
Huge Ad TV Atlanta-based hyper-local digital out-of-home network with screens in high traffic locations Atlanta, GA Reach exceeds 150,000 people each month across Atlanta, and an additional 24,000 across Tampa, Florida Media Kit
NeXomedia 110 DOOH screens spanning 3 miles of Atlantic City’s Boardwalk Atlantic City Boardwalk Over 26 million visitors travel to Atlantic City each year, with over 20 million visiting the beach and Boardwalk. Dwell time averages 45 minutes per pedestrian. Media Kit
Prime Advertising Digital out-of-home network in Department of Motor Vehicle (DMV) offices in Minnesota Minnesota Average dwell time of 45 minutes as people wait for services that include drivers’ license renewals and voter registrations Media Kit
The Community Network Hyper-local digital out-of-home network consisting of 70 screens across the Buffalo/Niagara region Buffalo, NY Reach exceeds 500,000 people monthly Media Kit
US Indoor Hyper-local digital OOH screen network in high-traffic hotels, restaurants and fitness centers across metro Atlanta Atlanta, GA Reaches 62% (2.2 million) of Metro Atlanta’s 20-50 year olds every month Media Kit
WalkUp Advertising In-mall advertising network that combines digital out-of-home displays and print across 3 Rochester, NY mall locations Rochester, NY Reach exceeds 23 million shoppers per year (63,000 shoppers daily) across Rochester at Eastview Mall, The Marketplace Mall and The Mall at Greece Ridge. Shopping malls are the 3rd most visited location for Americans, after home and work. Media Kit
Xen Digital Networks Reaches Asian America in Southern California and Las Vegas. The network also delivers campaign messages in Korean, Chinese, Vietnamese Southern California and Las Vegas Reach exceeds 2.5 millions shoppers monthly at large grocery markets in Southern California and Las Vegas Media Kit
Your Neighborhood Network Hyper-local, community-based DOOH advertising network across Chicago Chicago Reaches consumers at retail location that include coffee shops, grocery stores, gym, salons across the Chicago area Media Kit

 

SPORTS VENUES & ARENAS

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Digital Caddies Digital signage touchscreens in more than 11,500 golf carts across more than 150 golf courses Golf Courses Reaches golfers at 150 courses located in 20 DMAs across the US Media Kit
FanConnect DOOH network with more than 5000 screens located at more than 30 top tier colleges and universities College Arenas and Stadiums Reach exceeds 17 million people each month inside college football stadiums and basketball arenas. More than 30 schools, 700 games annually Media Kit
InStadium Digital out-of-home network at more than 400 professional and collegiate sports venues Arenas and Stadiums Reach exceeds 20 million adults each month across 100 DMA Nielsen Rated Media Kit
Ski TV Network Digital out-of-home screens in 70 premiere ski and snowboard resorts across the United States Ski Resorts Reaches sports enthusiasts at 70 ski resorts in 24 states Media Kit

 

ENTERTAINMENT

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Cedar Fair Entertainment Fun TV is Cedar Fair’s digital OOH network that reaches visitors within 14 theme parks Theme Parks 23 million visitors a year across 14 theme parks in California, Ohio, North Carolina, Michigan, Pennsylvania and Virginia Media Kit
National CineMedia NCM owns 3 of the largest theater circuits in America: Regal, AMC and Cinemark with more than 19,000 screens across 48 states Cinema Advertising More than 19,000 screens across 48 states, covering DMAs representing 96% of US households and 61% of all US moviegoers Nielsen Rated Media Kit
Screenvision TrailerVision is a digital out-of-home network located in cinema lobbies and includes interactive digital kiosks Cinema Advertising 2,300 theaters with a total of 14,200 screens, inclusive of nearly 400 universities across all 50 States and 94% of U.S. DMAs Nielsen Rated Media Kit
Six Flags Entertainment DOOH networks located at concession stands, high traffic park ride waiting areas across 10 Six Flag amusement parks Theme Parks National digital out-of-home screen network and interactive kiosks. Park locations in top DMAs including Los Angeles, Chicago, New York, Atlanta and Texas. Nielsen Rated Media Kit

 

CLUBS, BARS & RESTAURANTS

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Admirable Digital OOH with more than 3,000 locations targeting the Hispanic population across the United States Restaurants In-restaurant digital out-of-home network focused on 25 top Hispanic DMAs Media Kit
AMI Entertainment AMI Interactive Digital Jukebox Network in bars, lounges and restaurants across the US. Network includes mobile integration with AMI Bar Link mobile app. Bars, Lounges and Restaurants Reach exceeds 69 million consumers monthly with an average dwell time of 67 minutes Media Kit
NTN Buzztime Interactive gaming network in over 3,500 bars and restaurants across the US and Canada Clubs, Bars and Restaurants In over 190 DMAs across the US, including the top 30 DMAs. More than 8 million registered players with more than 80 million games played in 2014. Media Kit
TouchTunes TouchTunes digital jukebox is in 60,000 bars and restaurants in North America Clubs, Bars and Restaurants Reaches 21-34 demographic across every DMA Media Kit
Ziosk Tabletop ordering and entertainment network with 67,500 tablets in 1,250 locations Clubs, Bars and Restaurants Ziosk reaches nearly 30 million people each month with an average dwell time of 50 minutes. 55% of Ziosk users have an average income >$75k Media Kit

 

RETAIL

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Adspace Digital Mall Network Digital out-of-home network with more than 3600 screens in 300 Class A regional shopping malls Shopping Malls Reach exceeds 68 million shoppers every 4 weeks, reaching 72% of the U.S. population across 64 DMAs Nielsen Rated Media Kit
JCDecaux MallScape Interactive touchscreens that combine LCD screens with advertising panels, Free standing scrollers Shopping Malls 35 shopping malls across 12 states covering 20 top DMAs Media Kit
PRN In-store shopper marketing network at Walmart, BJ’s, Costco, Meijer and Target. Health & Wellness Network located at Pursuant Health, Safeway and Sam’s Club Big Box Retailers and Pharmacies Network delivers targeted customized messaging and helps brands amplify shopper marketing initiatives Media Kit
Turnberry Media / Aventura Mall Thirteen (13) full motion digital large format screens in six (6) different locations and two (2) digital directory networks each with seven (7) screens situated throughout Aventura Mall. The center is one of South Florida’s premier shopping destinations, spanning more than 2 million square feet with an enviable list of premier retailers and is considered as one of the top 5 malls in the nation based on sales per square foot. Shopping Malls Aventura Mall is in the heart of Miami/Ft. Lauderdale, in between two international airports and two cruise ports. It reaches 30 miles in trade area and impacts 1.8 million in population. Ranked as one of the most visited shopping centers in the US (by Travel + Leisure Magazine), the center boasts 28 million annual visitors. The center captures 70% local visitors and engages with 50%+ Hispanics; attracting a qualified consumer with over $115k+ average household income. Media Kit
WalkUp Advertising In-mall advertising network that combines digital out-of-home displays and print across 3 Rochester, NY locations Shopping Malls Reach exceeds 23 million shoppers per year (63,000 shoppers daily) across Rochester at Eastview Mall, The Marketplace Mall and The Mall at Greece Ridge. 1/3 of shopper’s time is spent in common areas. Media Kit
Walmart Smart Network Wallmart’s in-store digital out-of-home network has locations across the US and Canada In-store digital signage network Reach exceeds 7.9 million shoppers per week Media Kit
Westfield Mall Digital Spectacular Network 23 Large format high definition portrait LEDs in 12 top malls across the US including Los Angeles, San Francisco, Chicago and New Jersey Shopping Malls First in-shopping center, large format LED display network in the United States. More than 435 million consumers visits across 40 Westfield shopping centers. Media Kit
ZipCast In-store, point-of-sale DOOH network located in areas with high concentration of Hispanic population Supermarkets and Restaurants Reaches Hispanic consumers across top DMAs that include Los Angeles, Miami, Houston, Dallas, Fort Worth, San Antonio, Phoenix, New York, Chicago and San Francisco Media Kit

 

HEALTHCARE

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
AccentHealth DOOH network located in over 30,000 physician waiting rooms and serving over 90,000 healthcare practitioners nationwide Medical Offices and Healthcare Facilities Reach exceeds 200 million yearly viewers at 30,000 physician waiting rooms nationwide Media Kit
eScapes Dental TV Dental TV delivers marketing, education, and entertainment for long dwell-time locations in Michigan, Texas, Arizona, Indiana, Tennessee. Dental Practice Waiting Rooms and Operatories Reaches more than 225,000 viewers per month with 100% original long-form high definition content. Average dwell-times exceed 50 minutes. Reaches upper 70% of income earners. American Dental Association Survey of Dental Practices 2015 Media Kit
Health Media Network Digital Point of Care network in more than 12,000 medical offices and healthcare facilities across North America. HMN offers 30 condition-specific health networks. Medical Offices and Healthcare Facilities HMN reaches more than 55,000 physicians and 200 million patients annually across 204 DMAs with an average dwell time of 38 minutes Media Kit
Patient Education Network In-office digital out-of-home network in network focused on oncology practices Medical Offices and Healthcare Facilities Predominantly 55 and older, approximately 45% are male and 55% are female Media Kit
Pharmacy Health Network Digital out-of-home network in 990 pharmacy locations in 50 DMAs Pharmacy Network Reach exceeds 3 million consumers each month. Dwell time averages 12 minutes near screens. Nielsen Rated Media Kit
The Newborn Channel More than 31,000 DOOH screens located in 1,000 hospitals nationwide covering more than 170 DMAs Hospital Network The largest in-room hospital channel for new parents reaching more than 2.3 million new moms each year Media Kit
The Patient Channel The largest in-room hospital digital OOH media network with more than 260,000 screens located in over 1,200 hospitals across the US Waiting Areas and Patient Rooms The largest in-hospital health channel reaching more than 14 million patients at over 1,200 hospitals delivered directly to patient rooms and waiting areas Media Kit

 

OFFICE BUILDINGS

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Captivate More than 10,000 screens in elevators located in over 1,600 office buildings across North America Office Buildings Reaches more than 10 million business professional each month across 20 DMAs Nielsen Rated Media Kit
RMG Office Networks Executive digital out-of-home network located in office buildings in New York, Los Angelas, Chicago, San Francisco and Boston Office Buildings Reach exceeds 11 million business professionals at more than 550 Regus Business Centers Media Kit

 

CAMPUSES & UNIVERSITIES

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
Reach Media Network More than 5000 DOOH screens located at 30 top their colleges and universities College and University Recreation Centers Reach exceeds 17 million people each month who attend more than 700 college football and basketball games across the country Media Kit

 

TRAVEL & TOURISM

NETWORK LOCATION VENUE REACH & DEMOGRAPHICS MEASUREMENT MEDIA KIT
CTM Media Group Exploreboard is an interactive touchscreen network that connects visitors with tourism information at travel and tourism venues that include hotels, malls and transportation hubs Travel and Tourism Reaches exceeds 300 million travelers each year at more than 350 locations across the US and Canada Media Kit

 

 

Last Update:  January 11, 2017