Lost Luggage? Trace Me Reunites Travelers with Lost Bags and Gains National Exposure with Eye Airports Campaign
UNITED KINGDOM — Trace Me, a credit card-sized, smart bag luggage tag system, provides travelers with a permanent record of bag ownership by assigning a unique serial number to each traveler’s bag. Each Trace Me tag is recorded in a secure database and integrated within SITA WorldTracer’s Bag Management System, used by over 90% of the world’s airlines and over 2,000 airports around the globe.
Eye Airports offered Trace Me the opportunity to showcase its smart bag tag to an on-the-go audience in the most strategic and relevant locations, where every passenger could identify with the extra protection that its tags provide. Trace Me’s digital out-of-home (DOOH) campaign is currently running at London Gatwick, Manchester, Stansted, East Midlands and Newcastle airports, utilizing a combination of state-of-the-art digital displays positioned in high-traffic concourses and additional digital displays in baggage reclaim areas.
The average Eye Airports passenger dwell time is 76 minutes which provides the perfect environment for brands to reach travelers while they are in a relaxed frame of mind. Gatwick handled more than 38 million passengers in 2014, while Manchester remains the largest airport outside of the capital with 22.32m annual passengers.
“Eye Airports’ innovative approach and their strategic positioning offered Trace Me an unparalleled opportunity to present its product to an audience that is 100% relevant to our strategic marketplace,” said Nick Preston, Head of Sales and Marketing for Trace Me Luggage Tracker. “Their understanding and fast response times generated a strong and positive partnership with their clear understanding of our needs and theirs.”
In the event that a bag does not show up, the Trace Me tag’s serial number is identified and recorded by the baggage handling staff and entered in to the airline’s baggage IT system. The airline then sends Trace Me an immediate request for the identification of the owner. No personal data is displayed on the tags to protect travelers’ security.
“This campaign showcases a product which is highly relevant to our audience and we are proud to bring this innovative brand to the airport environment,” said Tim Hufford, Business Development Director at Eye Airports. “Through our vast national network, we are promoting Trace Me’s Tag to the valuable target audience of both business and leisure passengers who value the security and peace of mind provided by the product.”
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.