Underground Film Festival Engages Commuters On Subway Platforms Using Digital Screen Network
TORONTO, ONTARIO — Toronto’s subway platform will be transformed into a citywide underground theatre, screening the world’s best one-minute, silent films to more than one million daily subway commuters. Starting tomorrow and running for the next 11 days (September 6th – 16th), the Toronto Urban Film Festival, North America’s largest commuter film festival, will screen a total of 82 silent films from 20 countries on Pattison Onestop’s digital out-of-home network located in subway stations across Toronto.
This marks the 7th year for the Toronto Urban Film Festival which is co-produced by Art for Commuters and Pattison Onestop, and funded by the Ontario Arts Council and NBCUniversal Canada. The films will play every 10 minutes on all of Pattison Onestop’s 290 digital screens. In addition, commuters can watch Toronto Urban Film Festival uninterrupted at designated “Film Zone” screens on the North and South platforms at the Bloor Street subway station, as well as at Dundas and St. Andrew subway stations.
“Short, silent films set to delight, entertain and make you think – TUFF is a unique transit experience. We hope that all TTC commuters will enjoy this exceptional film festival in the longest underground theatre, Toronto’s subway system,” said Karen Stintz, Toronto Transit Commission (TTC) Chair.
An exceptional line-up of short, silent films, representing the work of both emerging and accomplished filmmakers, video artists and animators from Canada and around the world have been programmed by Sharon Switzer, TUFF Executive Director, and programmer Angie Driscoll (Aspen Shortsfest; Hot Docs; CFC’s Worldwide Short Film Festival).
“TUFF turns the ordinary Toronto subway commute into the extraordinary, while TUFF Online brings the festival to audiences around the world.” added Ms. Switzer. “We hope everyone will take a minute to enjoy this year’s stellar line-up of short, silent films and cast a vote for the Viewers’ Choice Award.”
New this year, TUFF Above Ground will animate the Toronto downtown cityscape from September 9 – 15 with “Subdivision” by media artist David Clark. Clark’s series of eight-second videos, commissioned by TUFF, will be featured on Pattison Outdoor’s largest media beacon, located at the corner of Yonge and Edward Streets, just north of Dundas Square, an area with foot traffic of more than 100,000 daily pedestrians.
Films from the Official Selections and curated programs are available year-round and featured on Toronto Urban Film Festival’s website. In addition to voting during the festival, viewers are encouraged to rate and comment on the films throughout the year.
A complete list of events for the 7th annual Toronto Urban Film Festival is available here
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