Transit Networks Deliver Captive Audiences at Scale; Titan Transit’s Average Dwell Time is Nearly 27 Minutes Daily
NEW YORK, NY — Titan’s Transit Network has been added to Nielsen’s quarterly Place-Based Video Report. The latest edition of the report which covers Q2 2014 will be distributed to Nielsen’s subscribing clients this week.
According to Nielsen’s latest report, transit stations deliver captive audiences at scale with long dwell time. Titan’s Transit Network has an average dwell time of nearly 27 minutes daily, which provides a great opportunity for marketers to engage and connect with commuters. Titan’s digital rail platform screens add great value to commuter journeys by providing train departure and arrival information, as well as frequently updated editorial content like news, sport and weather.
Titan’s Transit Network is strategically positioned to target consumers using the Chicago Transit Authority (CTA), New Jersey Transit (NJT), Philadelphia’s Southeastern Pennsylvania Transportation Authority (SEPTA), Boston-Massachusetts Bay Transportation Authority (MBTA), Port Authority Transit Corporation (PATCO), Bay Area Rapid Transit (BART) and Amtrak rail systems.
“We are excited that Nielsen will be measuring a new venue type as part of its digital place-based ecosystem. We hope to prove and inspire our advertisers that transit digital screens can extend and enhance any video-neutral communication plan. Titan’s transit platform screens bring audiences closer to point of purchase and deliver young and captive audiences effectively and at scale,” said Don Allman, President and CEO of Titan.
“Marketers aiming to reach commuters during their daily journey can now size and value the audience in transit stations in a way that is comparable across all measured media channels,” said Paul Lindstrom, SVP On Location Solutions, Nielsen.
Nielsen On Location helps ensure that clients and agencies see the value of advertising on screens outside of home, including transit stations, so they can effectively reach on-the-go consumers. It provides consistent measurement methodology across all venue types and offers benchmarks to compare place-based networks to other video formats like TV, online video and mobile.
Titan, a leader in transit-based advertising, with a focus around people in transit, and has more than 2,000 digital advertising screens across its U.S. Transit Authority and Airport inventory, including more than 500 digital rail platform displays.
Free Online Tools for Media Buyers and Planners
The DOOH Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.