Titan and Control Group Complete Merger and Launch Intersection

Titan’s Street-level Digital Place-based Network is located at 23 subway entrances across Chicago

Intersection Brings Scalable Civic Innovation, Technology and Advertising to Cities

NEW YORK, NY — The merger of Titan and Control Group to form Intersection, announced earlier this summer, has been completed.

Intersection, an urban experience, technology and media company will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities.

The company will leverage the groundbreaking engineering and design capabilities of Control Group, which has more than a decade of experience with merging digital technologies with real-world user experiences in urban environments, with Titan, one of the country’s largest municipal and transit media companies and a leader in digital out-of-home advertising.

“By 2050, more than two-thirds of the world’s population will live in urban centers. Intersection is primed to provide scalable platforms for technological advancements today and meet the needs of the unknown challenges that cities will face tomorrow. Cities are tremendously pressured to foster deeper, more effective civic engagement and provide the technology and connectivity that citizens require to flourish. No company is better positioned to support this need for civic innovation than Intersection,” said Dan Doctoroff, Chairman of Intersection and CEO of Sidewalk Labs, which invested in the merger. “By mixing technology with an advertising revenue model, Intersection will provide solutions to urban challenges that have not been met.”
CityBridge to Launch LinkNYC

Intersection is leading the team that is creating and implementing LinkNYC, New York’s ambitious program to replace its aging pay phone infrastructure with the world’s largest and fastest free municipal Wi-Fi network. Like with LinkNYC in New York, Intersection will provide a customizable and scalable suite of solutions that are based on other urban center and corporate needs.

The senior management teams from both Titan and Control Group have remained at Intersection, and the companies will combine New York City offices in 2016. Intersection will continue to provide its roster of clients with excellent service across digital strategy, technology, design and out-­of-­home advertising.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingFinding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DOOH Media

Download your free copy here

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