DOmedia Integrates OOH Planning and Buying Tools with Strata’s Order Management and Billing Platform
COLUMBUS, OH — Strata, a provider of media buying and selling software, has announced a partnership with DOmedia. According to DOmedia, their demand-side platform (DSP) currently drives about 10 percent of all U.S. OOH ad campaigns. The partnership provides the company with access to Strata’s network of 1,200 advertising agencies across all advertising media formats.
“Strata has a long history of success helping ad agencies leverage technology to improve client satisfaction and increase efficiency,” said Ken Sahlin, CEO of DOmedia. “We believe this partnership will continue that tradition by increasing the ROI on OOH media for thousands of Strata agencies and their clients.”
Under the partnership, DOmedia will integrate its planning and buying tools with Strata’s order management and billing platform. The integration gives Strata agencies an OOH media buying solution, including access to DOmedia’s extensive database of OOH inventory, advanced planning data, and workflow automation tools, reducing the time to execute a campaign.
“Strata users will gain a concrete strategic advantage by using a fully integrated DOmedia to better execute their out-of-home media campaigns,” said Harvey Kent, Vice President, Global Agency Strategy at Strata. “This is an important partnership for Strata as we continue to collaborate with key partners using cloud-based software to service every aspect of the advertising marketplace, including digital, TV, radio, and OOH.”
Harmelin Media, one of the largest independent media service companies in the U.S., will be among the first agencies to take advantage of the integration between Strata and DOmedia.
“DOmedia’s workflow automation tools allow us to spend more time evaluating locations and building successful campaigns for clients,” said Joe Waugh, Senior Vice President at Harmelin Media. “Connecting DOmedia with Strata will create a seamless process going from RFP through contracting, invoicing and billing.”
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.