Score:Board Enables Advertisers to Market Content Around Major Worldwide Sports Events
UNITED KINGDOM — Ocean Outdoor has announced the launch of Score:Board, a new marketing platform that enables advertisers to promote and create awareness around major worldwide sporting events. The platform integrates marketing messages with live score updates, event highlights, and social media. Sports fans can interact with digital billboard campaigns by uploading related content that can appear instantaneously creating deeper brand engagement.
Ocean Outdoor’s Score:Board offers advertisers tactical advertising opportunities around top tournaments that include the World Cup, Winter Olympics, Commonwealth Games, Six Nations, the Tour de France which starts in Yorkshire and Wimbledon.
“The flexibility and technical capability of our digital outdoor sites allows advertisers to promote and create outstanding content around 2014’s biggest sporting events,” says Ocean Outdoor marketing director Richard Malton. “Panasonic and Strongbow raised the bar during London 2012 with two memorable outdoor campaigns. In 2014 we expect to see more advertisers think and act like broadcasters, whether it’s building on the anticipation of Andy Murray defending his Wimbledon title or celebrating the football action as it unfolds in Rio. It’s about finding the potential and the right angle, but the winners will be those who work to reward our sports fans.”
Ocean is also promising to work with brands to facilitate access to sporting talent, sports rights holders and other relevant bodies to create original custom content.
The DOOH Ad Network Locator is designed to help media buyers, planner and strategists identify digital place-based advertising networks by location, venue type, demographics and reach. There are 160 advertising-based networks organized by country. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.