RMG Office Media Network to Launch in December

RMG Office Media Network To Reach An Estimated 5 Million Business Professionals Monthly

RMG Office Media Network to Reach an Estimated 11 Million Business Professionals Monthly

DALLAS, TXRMG Networks has announced a partnership with Regus, a global workplace provider, to develop the RMG Office Media Network, which will debut at 550 Regus business centers in top DMAs that including New York, Los Angeles, Chicago, Boston and San Francisco. RMG’s Office Media Network is projected to reach an estimated 5 million business professionals monthly making it one of the largest in-office digital out-of-home media network in the United States. The network is expected to go live in December 2013 and will feature content from Bloomberg Television.

Along with RMG’s Airline Media Network, the RMG Office Media Network will focuses on engaging business decision makers. Screens are to be located in communal office areas, such as co-working spaces, break rooms and reception areas. Installations will feature large format screens and video walls with sound.

“This is another exciting industry first from Regus. With this extensive private media network we will be able to bring our members news updates from Bloomberg together with a range of engaging content. In doing so we hope to help keep them well informed and work smarter,” said Bob Gaudreau, Regus’ Executive Vice President, Sales and Marketing.

“This network delivers an important audience of business professionals that are hard to reach with traditional media. They make IT purchase decisions, travel frequently, and influence telecom and large ticket retail purchases. This network is a natural complement to our established Airline Media Network, both delivering video advertising to affluent consumers outside the home,” said Garry McGuire Chief Executive Officer, RMG Networks.

Editor’s Update: RMG Networks sold its airport media business as well as its digital mall network, it currently operates an office media network only.

Online Tools for Media Buyers and PlannersThe DOOH Ad Network Locator is designed to help media buyers, planner and strategists identify digital place-based advertising networks by location, venue type, demographics and reach. There are 115 advertising-based networks organized by country. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.

DOOH Ad Network Locator and Media Kits

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