Rio Olympic Highlights Featured on DOOH Screens Across UK

Rio Olympics Featured on DOOH Screens Across UK

Inspirational Performances by Team GB Featured on 98 DOOH Screens Across 7 UK Cities

UNITED KINGDOM — Ocean Outdoor is helping Londoners stay on top of their favorite events at this year’s Olympic Games in Rio by providing coverage of the Games across its full network of city and roadside DOOH screens, including highlights of inspirational performances featuring Team GB competitors.

Working in partnership with Team GB, Ocean Outdoor has scheduled broadcast coverage in exclusive six minute slots for a total of 11 hours each day as the Games progress. Each 6 minute segment is accompanied by content from Team GB’s Instagram feed.

All 16 days of Olympic coverage will be featured across 98 screens in seven UK cities including The Loop, Signature Outdoor’s city centre network and key full motion retail locations in The Grid, the UK’s first full motion city centre large format network. The film vignettes are supported by content from Olympics sponsors including Omega, DFS and Strongbow.

Rio Olympics Featured on DOOH Screens Across UK

Team GB is hoping for another strong performance from its squad at Rio 2016. Every medal win, starting with the first Gold Medal for 21-year-old swimmer Adam Peaty, is relayed as it happens across Ocean’s DOOH network. Ocean’s large format screens are turning either bronze, silver or gold as the medal tally rises. Accompanying exclusive media content is supplied by Getty images, allowing the nation to celebrate immediately and together during each “Medal Moment”.

“Working with Team GB and being recognized as a live streaming platform is a milestone moment for Ocean and digital out-of-home. Exclusive content from the Olympics in such high impact environments with full broadcast capabilities transforms the way brands are using our medium to reach wider audiences,” said Tim Bleakley, CEO, Ocean Outdoor.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingFinding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

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  • The Connected Consumer
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