Real-time Transit information Increases Use of Public Transportation Alternatives

Real-time Transit information Increases Use of Public Transportation Alternatives

TransitScreen and Engrain Helps Commuters See Nearby Transit Options, Including Bus, Train and Subway Information

DENVER, CO — One of the most important aspects to slowing the effects of climate change is encouraging people to change their day-to-day behavior to lower their overall carbon footprint. However, changing behavior takes time and often requires incentives to compel people to change established routines and use patterns.

One of the most effective behavioral incentives is figuring out better ways to provide convenience and easy of use. And that’s exactly why transit agencies and local municipalities around the globe have introduced smartphone apps in recent years to encourage residents and visitors to use mass transit systems. Transit apps can help daily commuters and tourists determine the best routes to take and provide up-to-the minute transit line status and advisories.

Because of digitization, people now have more than one channel in which to retrieve information. In addition to mobile applications, street-level kiosks now provide interactive digital signage displays with local information and wayfinding assistance.

A new partnership between TransitScreen, a San Francisco-based developer of real-time transit information displays and Engrain, a developer of touchscreen-based property tours and resident interaction systems, has announced the release of a new service called TouchTour Transit, to provide up-to-the-minute information on local public transportation. The system provides a live feed that will show details on all nearby transit options, including bus, train and subway lines as well as bikeshare and carshare availability.

“Many people are reluctant to use public transportation simply because they don’t have easy access to comprehensive information on the choices available,” said Melissa Pasquale, vice president of product development at Engrain. “TouchTour Transit will remove that hurdle in communities that have our panels. We’re excited to be working with the TransitScreen team.”

Engrain’s TouchTour panels, along with standard digital signage screens, are being installed in apartment and condominium communities in a growing number of U.S. cities.

“Our immediate goal with TransitScreen data is to help a person get from point A to point B,” said Ryan Croft, vice president of business development at TransitScreen. “But the broader vision is about educating people, encouraging behavior change and getting more cars off the streets. Our partnership with Engrain, and the ability to inform residents in multifamily communities as they begin their travels, is perfectly aligned with that vision.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingFinding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

Highlights from Why Location Is the New Currency of Marketing include:

  • The Connected Consumer
  • Leveraging the Moment
  • Multiscreen Campaign Planning
  • Amplifying Reach With DOOH Media

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