Acquisition Expands Primesight Reach to 50% of All London Airports and 40% Across UK
UNITED KINGDOM — Primesight Ltd, a leading UK out-of-home media operator, has acquired Airport Media Ltd. The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports.
According to Primesight, the acquisition uniquely positions the company to deliver advertising impressions to more than 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% of all airport footfall across London and 40% of all UK.
Gatwick Airport, the UK’s second largest airport, serves more than 200 destinations in 90 countries for more than 39 million passengers a year on short and long-haul point-to-point services.
Sarah Parkes, previously Managing Director of Airport Media, will become Managing Director of Primesight’s Airport team. Airport Media was established by Tom Goddard last year to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home media opportunities.
“This exciting acquisition is a significant addition to our business and is pivotal to our overall growth strategy,” said Matt Teeman, Managing Director of Primesight Ltd. “Sarah brings a wealth of experience to drive continued growth in this sector for us and we are delighted to welcome her and the Airport Media Team to Primesight.
“This year Primesight has been focused on building on the opportunity we identified to become the UK’s number one airport media owner following our appointment by MAG in May 2016. We are delighted to be able to incorporate these two key airports within our portfolio, improving our market leading ownership of this environment. Airports provide highly attractive audiences with long dwell times and we believe that the combination of these audiences with screens, mobile and beacons will really drive this sector,” added Teeman.
Sarah Parkes, Managing Director of Primesight’s Airport team, said: “It is great to be joining Matt and the team at Primesight. Our joint proposition will create a commanding position in the airport environment from which we can deliver scale, innovation and powerful advertising campaigns that not only make an impression on these valuable audiences but also enhance the airports dynamic and premium environment.”
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