Win Adds 128 Screens to Pattison Onestop’s Canadian Digital Out-of-Home Office Network
TORONTO, CANADA — Pattison Onestop has expanded its Digital Office Network portfolio by acquiring 13 prominent office properties managed by GWL Realty Advisors Inc. The properties were previously part of Captivate’s portfolio and are located in Toronto, Calgary and Vancouver.
According to Pattison Onestop, their office-based digital out-of-home network provides advertisers with the largest elevator screens in the industry and also serves as a communication tool for office buildings, allowing property managers to share building information and announcements in an environmentally friendly way.
The network delivers content to office towers in 7 major markets across Canada and gives advertisers the opportunity to reach professionals throughout their workday. The Digital Office Network provides dynamic content such as national and regional news, weather, traffic and financial updates, advertisements and other relevant information to building tenants and guests.
“Pattison Onestop has enjoyed a successful 5-year partnership with GWL Realty Advisors, and the addition of these commercial properties and 128 new screens will increase the reach of our Network in key markets across Canada,” said Cam Milne, Vice President/General Manager, Pattison Onestop. “We are very excited to have a presence in some of Canada’s most prominent office buildings, including Toronto’s Commerce Court and Calgary’s Stock Exchange Tower.”
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media