Outcast Media Network Projected to Grow to More Than 100 Million Monthly Viewers
GREENSBORO, NC — Outcast Media has been acquired by Gilbarco Veeder-Root, a worldwide leader in retail petroleum technology. Outcast Media is one of the fastest growing digital out-of-home advertising networks reaching consumers with more than 20,000 screens nationwide at gas pumps across the US. Outcast will operate as the media business unit of Gilbarco, putting the combined company in a unique position to create the largest network of one-to-one TV experiences for on-the-go consumers.
“The deal represents an unprecedented investment in both Outcast and the fuel space from the clear leader in fueling technology, said Matthew Stoudt, CEO of Outcast Media. Today, Outcast’s network reaches the equivalent of a top-10 weekly primetime show. Based on current adoption rates of Gilbarco’s embedded fuel dispenser media solution, our advertisers will soon reach the same number of viewers as a SuperBowl ad every month.”
This deal will fuel growth of Outcast’s national network currently reaching a monthly audience of 36 million viewers measured by Nielsen, which rivals the delivery of top broadcast TV shows. The network will now have more immediate access to Gilbarco’s customer base of over 60,000 retail fueling stations and will grow to more than 100 million monthly viewers over the next two years.
Retailers will benefit from the acquisition as Gilbarco and Outcast introduce new forms of media designed to grow c-store sales and enhance a consumer’s experience while fueling. Gilbarco’s Applause TV delivers high entertainment value to keep consumers coming back and effective advertising content to grow awareness and retail sales.
“In 2010, we chose Outcast as our media partner for its industry leadership and innovative vision: building the largest and most targeted video network for reaching on-the-go consumers,” said Michael Schulte, president North America from Gilbarco. “The addition of Outcast to Gilbarco’s team allows us to work even more closely with them on technology innovations like consumer targeting that will help our convenience store customers reach and engage consumers and compete against other channels.”
Editors Note: Outcast Media was acquired By Gilbarco Veeder-Root in January 2014. Outcast’s pump top network is now managed by VeriFone Media. The VeriFone Digital Network (VNet) now spans more than 140 media markets across the U.S. and the U.K., including all of the top 50 U.S. media markets, providing one-to-one, interactive media engagement across more than 50,000 screens in taxis, gas pumps, and convenience stores around the world with the merger of Outcast Media.
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.