DOOH Ad Network Now Spans More Than 2000 Digital Screens Across Australia
AUSTRALIA — oOh! Media, one of Australia’s largest digital out-of-home providers, has announced the addition of three large-format indoor digital signage screens at major shopping centers in Melbourne and Brisbane. According to oOh! Media, the company’s DOOH ad network inventory now spans more than 2,000 digital signage screens across its Road, Retail, Fly and Place-based operating divisions.
The new screens at Melbourne’s Highpoint, Central Shopping Centres, and Brisbane’s Indooroopilly are part of oOh! Media’s Evoke Network.
“oOh!’s digital footprint is the largest reaching digital out-of-home network in the country and provides advertisers with a solution to gain deep engagement with their consumers through linking the physical with mobile, online and social channels,” said Brendon Cook, CEO, oOh! Media. “Our digital retail offering, including our Evoke Network, is set to double this year as it is really taking off due to the dramatic impact it has with the screens really dominating in high-dwell time environments. The roll-out of the Evoke Network means we are well on track with digitization of our inventory and will be in a position to deliver 30% of revenues from digital inventory by the end of this year.”
“Using the Evoke Network, advertisers can broadcast high definition video and full motion messages to over 6.7 million shoppers every 14 days, and can easily tailor messaging according to the time of day, date, news, events or weather, added Mr Cook.
oOh! Media’s Evoke Network now includes 12 screens in Australia’s top retail centers which include Melbourne: Chadstone, Highpoint, Melbourne Central; Sydney: Chatswood Chase; Macquarie Centre Queensland: Indooroopilly; Myer Centre Brisbane. Additional roll-outs are planned in the near future.
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.