oOh! Media’s Fly Network Reaches More Than 100 Million Passengers Annually Across Australia
AUSTRALIA — oOh! Media, one of the largest out-of-home advertising companies in Australia, has expanded their place-based digital out-of-home network with upgrades to baggage collection and passenger check in areas at Sydney Airport’s Terminal 2. The upgrade includes more than 24 state-of-the-art digital signage screens including digital billboards and two large format LED panels suspend from the ceiling in the passenger check in area.
The upgrades at Sydney Airport’s Terminal 2 completes oOh! Media’s national roll-out of its Collect and Connect baggage digital advertising network across Australia, making it easier for advertisers to book and run dynamic digital campaigns using one creative execution and reach passengers where dwell time is the highest.
The upgrade to Sydney Airport T2 is part of oOh!’s $20 million investment over four years in Australia to deliver world class digital advertising opportunities across major airports. The company announced late last year that it will be expanding their digital signage footprint across all oOh! Media’s properties that include road, retail, fly and digital place-based venues. oOh! Fly’s national network also provides travelers with free Wi-Fi and enables them to use their mobile devices to engage with advertisements to access richer content and make the most of their down time.
“Sydney Airport’s T2 is the busiest terminal in Australia with nearly 15 million passengers passing through each year, and it’s been growing every year across leisure and business travelers,” said Robbie Dery, oOh! Media’s Group Director, Fly. “We’ve researched the passenger journey and have invested in zones where dwell time is highest so advertisers can communicate with a captive audience using the highest-definition digital screens available in the world. Digitization of our Fly network makes it easier for advertisers to simultaneously broadcast to over 100 million passengers annually across Australia by adding in Brisbane, Melbourne, Adelaide and Perth airports into their Collect and Connect schedule. “Our investment into continually improving our digital and audience engagement offerings has cemented us as the leader in Airport advertising that allows advertisers to reach the growing passenger numbers our airports are seeing.”
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.