Digital Billboards to Reach 3 Million Australians Across New South Wales, Victoria, South and Western Australia
AUSTRALIA — oOh! Media will expand its roadside inventory by almost one third with the addition of 13 digital billboards across Australia. This will take the company’s roadside digital assets to 39, with more digital billboards in the pipeline and expected to be completed by the end of the year. In total, the company has more than 5,000 digital screens across its product offering.
According to Noel Cook, oOh! Media’s Group Director of Road, the expansion is was strategically driven, to deliver premium sites that meet key criteria. “We’re digitizing billboards in premium locations that deliver maximum reach and return on investment for advertisers and complement our leading national digital and static inventory across our eight audience environments, said Cook. “These new developments, coupled with our data and measurement investment, will further enable us to provide advertisers with the right format, to deliver the right message at the right time and to the right audience.”
The 13 new digital billboards include key sites in New South Wales, Victoria, Queensland, South Australia, and Western Australia.
According to oOh!, collectively the new sites will reach nearly 3 million Australians with more than 15 million contacts a week and boost digital coverage across the North West pocket of Sydney at Epping, Pennant Hills, M3, Homebush Bay precinct and Melbourne.
“This latest release of digital billboards continues to develop strategically important and premium locations within the greater metropolitan markets of South Australia, Queensland and Western Australia. We have invested significantly in our digital billboard inventory to ensure we have the most premium national coverage and to continue to strengthen our position of providing the largest reaching digital out-of-home network in Australia,” added Cook.
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.