Brands, Agencies, and Creative Community Invited to Enter Outdoor Creative Competition; Winners Announced In London on October 8
UNITED KINGDOM — For the sixth consecutive year, Ocean Outdoor is inviting brands, agencies, and the creative community to submit their best work for Ocean Outdoor’s Digital Creative Competition. The Competition fosters the best creative work in digital out-of-home (DOOH) advertising, including full motion, subtle motion and interactivity.
The competition is open for entries until Friday, August 28, 2015 and is free to enter. The winners will be announced at a prestigious awards ceremony at the IMAX in London on October 8. Winning entries have an opportunity to win a share of a £450,000 ($702,000) prize pot and a chance for their work to be showcased on Ocean’s iconic DOOH locations and networks across the UK.
This year’s competition has two categories, best interactive and creative concept. The finalists will go on to be judged by a panel of industry experts.
“We have just witnessed one of last year’s winning campaigns for Women’s Aid generate global PR and go on to collect two distinguished Cannes Lions awards; a Gold for digital out-of-home and a silver in the Cyber category – the ultimate prize and yet another defining moment for this competition which helped make this success possible,” said Tim Bleakley, Ocean, CEO. “Ocean has invested in this competition to ensure that we draw a new wave of creative talent to the table, constantly evolving the opportunities presented to brands and ensuring we market and implement them to the highest possible quality. It is against this backdrop that we are celebrating the sixth anniversary of a competition that has educated and inspired the creative industry and helped deliver the success story of digital out of home so far by putting digital screens at the heart of creativity. This has always been the ethos behind Ocean, to stimulate understanding and exploitation of the medium and with it, growth and brand count.”
Six Years of Inspiring Creativity in Digital Out-of-Home Media
Ocean’s digital creative competition has created individual success stories for specific brands which have shown the world how digital out-of-home can integrate with the latest in new technology. In 2015 alone the two winning concepts generated a global PR reach of more than 134 million across 20 different countries.
- Gold Cannes Lions for Women’s Aid’s Look at Me and MicroLoan’s Pennies for Life campaigns
- Top Shop and Twitter presented top trends live as they happen from London Fashion Week, in the world’s first shoppable DOOH screens
- A live broadcast from the Caribbean, created five years ago by British Airways
- Powering a digital billboard using human energy and Pavegen technology to promote the Toyota Hybrid
- Feeding pigs apples in a farm in Buckinghamshire, in real-time, via your mobile phone from Westfield, London
- Integrating EEG technology which reads brain waves allowing a game of Mind Pong, controlled by human thought, for The Brain Tumor Charity
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media