Notable News from Around the Web

What We’re Reading

Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.

January 23, 2017
DeloitteGlobal TMT Predictions 2017
DeloitteMedia and Entertainment Outlook 2017
MediaPostAre Ad Agencies a Thing of the Past?

January 20, 2017
The DrumInside Clear Channel’s Big Bet on Programmatic Out-of-Home
AdNewsTop 10 Tips on Nailing Interactive OOH Advertising
WarcViewability ‘Not Really Improving’

January 19, 2017
The Wall Street JournalProgrammatic Native Ads Are Growing, But Banner Habit Hard to Break
The Ad ContrarianMarketers and Magicians
DigiDayScaled Back: Why Publishers Are Rethinking Their Pursuit of Huge Numbers
eMarketerOut-of-Home Advertising Continues a Pivot to Digital

January 18, 2017
AdAgeWhy Creative Agencies Need to Think Like Consultants in 2017
AdweekWhy Media Agencies Have to Shed Tradition as Fast as Possible
DigiDayNY Times’ Internal Report: ‘The Way We Work Must Change’
Mediatel NewslineWhat’s Next for the Media Industry? 2017 Revealed

January 17, 2017
MediaPostAd Tech Warning – Is This the Sound of a Bubble Bursting?
AdExchangerBig Layoffs at AudienceScience; Publishers Get No Money for Instagram Stories
Mediatel NewslineJanuary Cheer. Proof (Sort of) that Advertising Works
AdNewsBlackwood Seven to Launch Revolutionary Marketing Tech in Australia

January 13, 2017
AdExchangerA Marketplace Correction is Coming to Video CPMs
GeoMarketingKinetic’s Mauricio Sabogal: OOH, In-Car Will Be 100 Percent Interactive
The Wall Street JournalAd Giants Omnicom and WPP Show Claws as Competition Heats Up

January 12, 2017
MediaPostCES 2017: The Dawn of the Third Connected Era
Mediatel NewslineWhat Did We Learn From CES 2017?
AdExchanger –  Machines vs. Media-Buying Jobs: Is Your Position on the Line?

January 11, 2017
AdExchangerMore Than Half of Age Data in Mobile Exchanges is Inaccurate
JWT IntelligenceCES 2017: Key Trends
AdAgeMeet Ms. Robot, My New Media Planner

January 10, 2017
JWT IntelligenceCES 2017: The Year of Voice
Mediatel NewslineFighting the Digital Advertising Criminals
B&TStudy: US Ad Agencies Optimistic for 2017

January 9, 2017
AdExchangerFull Disclosure: The FTC Has Its Eye on Cross-Device Tracking
Forbes4 Trends that Will Forever Change Media, Advertising and You in 2017 and Beyond
AdAgeHow Prudential Decides When to Stay In-House or Go Outside for Media Buying and Tech
MediaPostThe Snapchat Spectacle

January 6, 2017
MediaPostSnapchat Accused of Misrepresenting Growth
The New York TimesDepartment Stores, Once Anchors at Malls, Become Millstones

January 5, 2017
DigiDayWhy Is Third-Party Data Still Often Wrong?
MediaPostMedium Cuts One-Third of Staff, Shifts to New Writing Model
The Ad ContrarianWhy Ad Fraud Thrives
Huffington PostTurning Data Into Meaningful, Empowering Digital Out-of-Home Experiences

January 4, 2017
DigiDayMedia Deals that Should Happen in 2017
AdExchangerHow Marketers Should Deal With “Unhealthy” Tech Ecosystem
Pew Research CenterMost-Read Research of 2016

January 3, 2017
The Wall Street Journal10 Media and Advertising Predictions That Didn’t Come True in 2016
DigiDayWhat’s NOT Going to Happen in 2017
ExchangeWire2017 is the Year When Marketers Take Back Control
The Ad ContrarianDisplay Ads: My 3¢ Worth

December 23, 2016
DigiDayAd Tech’s Biggest Winners and Losers in 2016
ExchangeWireRethinking Programmatic: Towards a Transparent Trading Model
MediaPostSurvey Finds 43% of Agencies Expect Business to Increase in Q1 2017

December 22, 2016
MediaPost  – Out-of-Home Is Far From Out of Sight
The Ad ContrarianHuge Video Ad Fraud Uncovered
IABMethbot, The Fight, The Future
AdExchangerIndustry Trade Groups Want to Measure Ads Based on When Rendering Starts

December 21, 2016
The New York TimesForgers Use Fake Web Users to Steal Real Ad Revenue
ForbesCMO Or SCHMO? Clinging to Old Marketing Models May Hurt Growth
MediaPostIn 2017, Let’s Make Advertising Great Again!


Must Reads From 2016:

MediumA Teenager’s View on Social Media
The EconomistGeneration Uphill
DigiDayOpinion: The Big Lies of Ad Tech
MediaPostThe Big Truths of Ad Tech (Let’s Be Positive)
The Ad ContrarianAdvertising’s Comedy Bitchfight
AeonFast-World Values
New York TimesIn a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPostGarfield at Large: It Feels So Good
EconsultancyIs This the Next Step In Programmatic Out-of-Home?
New York TimesTech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The VergeHow Secure Are New York City’s New Wi-Fi Hubs?
The New YorkerThe Useless Agony of Going Offline
REDEFAge of Abundance: How the Content Explosion will Invert the Media Industry
NielsenWhat Are Connected Shoppers Doing and Not Doing Online?
IABDigital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO5 Things You Won’t Believe About Programmatic Advertising
PosterscopeFive Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The DrumIAB Study Claims TV is No Longer the Dominant Screen
AdweekWhat It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPostMarketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad ContrarianWhy Online Ad Industry Can’t Reform Itself
New York TimesThe Ad Blocking Wars
Huffington PostThe Line Between Media and Brands Is Blurring Fast
ForbesNew IBM Study Finds CMOs Face An Increasingly Difficult Role
New York TimesSee That Billboard? It May See You, Too
FortuneWhy Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDayConfessions of a Media Agency CEO on Display Advertising
Wall Street JournalAverage Tenure Among Chief Marketing Officers Slips
NautilusCuriosity Depends on What You Already Know
AdAgeMarketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
BloombergAre Search Engines Manipulating the Important Decisions We Make Every Day?
Mediatel NewslineEconometrics Must Stop Giving Out-of-Home a Rough Ride
AdAgeFacebook ‘Amazed’ by Volume of Valueless Inventory
The Ad ContrarianFacebook “Amazed” By Crap They’ve Been Selling
DigiDayConfessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMOCMO Tenure: Slip, Slidin’ Away?
AdweekWhy So Many People Leave Advertising
The AtlanticGuerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPostGarfield: Fairy Dust
Huffington PostWhy Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life MagazineComing, The Collapse of Radio’s iHeartMedia
The DrumCampaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The AtlanticThe Average 29-Year-Old
New York TimesThis Is Your Brain on Podcasts
New York TimesHow You’re Making Facebook a Money Machine
ForbesMarketing’s New Mantra: Location, Location, Location
The DrumClear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAgeTV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York TimesCorporate America Chases the Mythical Millennial
AdAgeWhy Buying Stuff That Won’t Get You Fired Will Get You Fired
New York TimesRise of Ad-Blocking Software Threatens Online Revenue
BloombergAttack of the Ad Blockers
ForbesConsultants Are Eating The Agencies’ Three-Martini Lunch
The Ad ContrarianANA Report a Disgrace. 4A’s Response a Joke.
The Ad ContrarianWrong Problem, Wrong Solution
MediaPostWhy Is OOH Programmatic Media Buying Problematic?
StratecheryTV Advertising’s Surprising Strength — And Inevitable Fall
ForbesWhat’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
ForbesA Detailed Look at How the Media Planning Landscape is Changing
MediaPostThe End of Advertising, As We Know It
The New York TimesYahoo and the Online Universe According to Verizon
AdAgeEngagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchangerDeclining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing WeekUndervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
ForbesNew Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedInA Tough Time for Ad Agency Positioning
ForbesA Detailed Look at How the Media Planning Landscape is Changing
The New York TimesLook Up: In the Digital Age, Billboards Are Far From Dead
MediaPostOOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative FundWhat A Time to Be Alive
Scientific AmericanWhere Creativity Comes From
SlateThe Death of the Telephone Call
New York MagazineAndrew Sullivan: My Distraction Sickness — and Yours
CampaignBlackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad ContrarianEveryone Disgusted With Ad Industry
New RepublicThe Perils of Peak Attention
Ericsson ConsumerlabTV and Media 2016