Notable News from Around the Web

What We’re Reading

Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.

June 16, 2017
AdExchangerIndustry Insiders Warn of an Ad Tech Brain Drain
Zenith OptimediaMedia and Entertainment Brands Most Confident About Growth

June 9, 2017
AdExchangerWhy Safari’s Desktop Tracker Blocking Matters
AdAgeWhy On-Site Agencies Are Catching on With Clients

June 7, 2017
Mediatel NewslineDo Advertisers Want Consolidation?
ForbesThis Startup Offers Advertisers an Out-Of-Home Answer for Ad Blockers
MediaPostSnap Buys Placed, Ups Brand Marketing Options

June 6, 2017
The Ad ContrarianTechnology, Progress, and Irresponsible Stupidity
AdExchangerIs Apple Jumping Into the Ad Blocking Fray… Again?

June 5, 2017
The DrumWhat is the Role of Brands in Tackling Social Issues?
MediaPostHas Amazon Popped the Influencer Marketing Bubble?
MarTech TodayNot Your Father’s Billboards: Interactive Out-of-Home is Coming of Age

June 1, 2017
eMarketerWhat Marketers Need to Know About Smart Cities
AdExchangerGroupM Merges MEC and Maxus
DigidayThe State of Mobile Advertising

May 30, 2017
ForbesA New Study Zeroes In on the Murky World of Programmatic Buys
Mediatel NewslineThere’s a Better Life Beyond Viewability
AdExchangerAgencies Rethink Pricing and Service Models as CPGs Cut Spend

May 25, 2017
MediaPostProgrammatic’s Impact on Agency Compensation Model
DigidayAd Buyer, Beware: How DSPs Sometimes Play Fast and Loose

May 24, 2017
ForbesHow the Programmatic Approach is Customizing Our Lives
The Wall Street JournalAdvertisers Seek to Simplify Agency Pay by Reviving Commissions
Mediatel NewslineWhat Does DOOH Need to Do to Win Over Brands?

May 23, 2017
DigidayHow a Billboard Ad Company is Going Programmatic
MediaPostWhat Kimberly-Clark Has Learned From Taking Programmatic In-House

May 22, 2017
MediaPostMuch Adieu About Nothing
DigidayThe Guardian is Suing Rubicon Project
CNBCThe Advertising Technique that Funds Most of the Internet is Grossly Flawed

May 19, 2017
DigidayTrump Fatigue? The Good Times for Politics Publishers Are Over
MumbrellaOoh! Media APN Outdoor Merger Cancelled Following ACCC Concerns
AdExchangerANA Details Supply Chain Fees that Agencies Try to Hide
MediaPostIs Ad Tech Ready to Clean Up Its Act?

May 17, 2017
MediaPostIAB Looks to Shift Discussions About ‘Programmatic’ to ‘Automation’
AdweekMarketers Are Getting More Sophisticated In Dissecting Foot Traffic
JWTIntelligenceThe Future Home

May 16, 2017
ForbesTrends in Programmatic Advertising to Watch This Year
DigidayThe State of Programmatic Direct in 4 Charts
The Ad ContrarianLive TV Declines Bigly for 3rd Month

May 15, 2017
The New York TimesAs Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
OAAATiming is Everything…If You’re Ready for it.
Mediatel NewslineTime For a New Media Currency: The ‘T’ Score

May 12, 2017
MediaPostThe View From Inside the Ad Bubble
Mediatel NewslineAdvertisers Stuck in ‘Vicious Circle of Short-termism’
DigidayHow Media Agency Maxus is Testing Artificial Intelligence


Must Reads From 2017:

JWT IntelligenceCES 2017: Key Trends
AdAgeMeet Ms. Robot, My New Media Planner
MediaPostCES 2017: The Dawn of the Third Connected Era
Mediatel NewslineWhat Did We Learn From CES 2017?
AdweekWhy Media Agencies Have to Shed Tradition as Fast as Possible
AdAgeWhy Creative Agencies Need to Think Like Consultants in 2017
eMarketerOut-of-Home Advertising Continues a Pivot to Digital
DeloitteGlobal TMT Predictions 2017
DeloitteMedia and Entertainment Outlook 2017
MediaPostAre Ad Agencies a Thing of the Past?
The Ad ContrarianIs the Drunken Orgy Over for Digital?
Marketing LandWhat Does Medium’s Pivot Say About the Future of Online Advertising?
JWT IntelligenceThe Revenge of Analog
AdExchangerForrester Foresees a Programmatic Reckoning Amid Ad Quality Push
JWT IntelligenceThe New Old
The Ad ContrarianP&G to Online Ad World: We’ve Had Enough
The DrumWhy Man and Machine Must Work Together as Watson Infiltrates Media Buying
MediaPostAd Tech Warning – Is This the Sound of a Bubble Bursting?
LexologyIs Your Advertising Contract Worth the Paper It’s Written On?
AccentureSeeing Beyond the Loyalty Illusion
The Ad ContrarianInterpreting Research Bullshit
JWT IntelligenceAI Learns New Tricks
ForbesWill Machine Learning Eliminate the Need for Ad Agencies?
Digiday’So Much of It Is a Con’: Confessions of a Veteran Ad Tech Developer
MediaPostReport: Most Advertisers See Media as ‘Complex Headache’
AdweekAgencies Are Building Out Their Own Consultancies to Compete for Digital Dollars
DigidayPwC Wants In on the Agency Business, But Not Media Buying
MediaPostStudy Identifies Gaping Hole In Media-Buying Practices
The New York TimesChase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
Mediatel NewslineThe Future of Media Planning
The New York TimesThe Online Ad Industry Is Undergoing Self-Reflection. That’s Good News.
The New York TimesHe Buys a Lot of Ads, and He’s Frustrated With Digital
Chartbeat BlogDo People Actually Read What They Share on Social Channels? (No)
Huffington PostThe Old Ad Agency Model Can’t Last In the Age of Digital
The DrumAudiences Are Voting with Their Feet, and Brands Need to Follow


Must Reads From 2016:

MediumA Teenager’s View on Social Media
The EconomistGeneration Uphill
DigiDayOpinion: The Big Lies of Ad Tech
MediaPostThe Big Truths of Ad Tech (Let’s Be Positive)
The Ad ContrarianAdvertising’s Comedy Bitchfight
AeonFast-World Values
New York TimesIn a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPostGarfield at Large: It Feels So Good
EconsultancyIs This the Next Step In Programmatic Out-of-Home?
New York TimesTech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The VergeHow Secure Are New York City’s New Wi-Fi Hubs?
The New YorkerThe Useless Agony of Going Offline
REDEFAge of Abundance: How the Content Explosion will Invert the Media Industry
NielsenWhat Are Connected Shoppers Doing and Not Doing Online?
IABDigital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO5 Things You Won’t Believe About Programmatic Advertising
PosterscopeFive Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The DrumIAB Study Claims TV is No Longer the Dominant Screen
AdweekWhat It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPostMarketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad ContrarianWhy Online Ad Industry Can’t Reform Itself
New York TimesThe Ad Blocking Wars
Huffington PostThe Line Between Media and Brands Is Blurring Fast
ForbesNew IBM Study Finds CMOs Face An Increasingly Difficult Role
New York TimesSee That Billboard? It May See You, Too
FortuneWhy Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDayConfessions of a Media Agency CEO on Display Advertising
Wall Street JournalAverage Tenure Among Chief Marketing Officers Slips
NautilusCuriosity Depends on What You Already Know
AdAgeMarketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
BloombergAre Search Engines Manipulating the Important Decisions We Make Every Day?
AdAgeFacebook ‘Amazed’ by Volume of Valueless Inventory
The Ad ContrarianFacebook “Amazed” By Crap They’ve Been Selling
DigiDayConfessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMOCMO Tenure: Slip, Slidin’ Away?
AdweekWhy So Many People Leave Advertising
The AtlanticGuerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPostGarfield: Fairy Dust
Huffington PostWhy Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life MagazineComing, The Collapse of Radio’s iHeartMedia
The DrumCampaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The AtlanticThe Average 29-Year-Old
New York TimesThis Is Your Brain on Podcasts
New York TimesHow You’re Making Facebook a Money Machine
ForbesMarketing’s New Mantra: Location, Location, Location
The DrumClear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAgeTV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York TimesCorporate America Chases the Mythical Millennial
AdAgeWhy Buying Stuff That Won’t Get You Fired Will Get You Fired
New York TimesRise of Ad-Blocking Software Threatens Online Revenue
BloombergAttack of the Ad Blockers
ForbesConsultants Are Eating The Agencies’ Three-Martini Lunch
MediaPostWhy Is OOH Programmatic Media Buying Problematic?
StratecheryTV Advertising’s Surprising Strength — And Inevitable Fall
ForbesWhat’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
ForbesA Detailed Look at How the Media Planning Landscape is Changing
MediaPostThe End of Advertising, As We Know It
The New York TimesYahoo and the Online Universe According to Verizon
AdAgeEngagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchangerDeclining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing WeekUndervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
ForbesNew Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedInA Tough Time for Ad Agency Positioning
ForbesA Detailed Look at How the Media Planning Landscape is Changing
The New York TimesLook Up: In the Digital Age, Billboards Are Far From Dead
MediaPostOOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative FundWhat A Time to Be Alive
Scientific AmericanWhere Creativity Comes From
SlateThe Death of the Telephone Call
New York MagazineAndrew Sullivan: My Distraction Sickness — and Yours
CampaignBlackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad ContrarianEveryone Disgusted With Ad Industry
New RepublicThe Perils of Peak Attention
Ericsson ConsumerlabTV and Media 2016