What We’re Reading
Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.
March 27, 2017
The Ad Contrarian – Online Advertising Is Corrupt At Its Core
AdExchanger – Has Ad Tech and Mar Tech Investment Peaked?
Digiday – Brand Safety Remains a Frustrating Game of Whack-A-Mole
MediaPost – Study Identifies Gaping Hole In Media-Buying Practices
March 23, 2017
The New York Times – Google Tries to Stop Ads From Appearing Next to Hate Speech
AdExchanger – Where Consultancies Play in the Media-Buying Space
Digiday – PwC Wants In on the Agency Business, But Not Media Buying
Doc Searls Weblog – Brands Need to Fire Adtech
March 22, 2017
The Wall Street Journal – Honda Dropped Ad-Buying Agency After Loss of Trust
AdExchanger – Google Adds More Brand Safety Controls After UK Brands Pull Spend
Digiday – Confessions of a Finance-Company CMO: ‘Social Is a Fraud’
March 20, 2017
The Motley Fool – Marketers Have 3 Big Problems with Snapchat
Digiday – Financial Times Sales Chief on Ad Fraud: ‘There is No Collective Will’
Kinetic – Major Takeaways from Mobile World Congress for Marketers
March 16, 2017
Tech Decisions – Should You Be Using Out-of-Home Analytics?
AdExchanger – AI And The Agency: Havas Media Trains Its New Brain
Digiday – More Programmatic Buyers Are Shunning Breitbart
March 15, 2017
Mediatel Newsline – Trust, Transparency and the Future of Media Research
AdAge – Who’s to Blame for the Current Ad Tech Trust Gap?
March 14, 2017
The Ad Contrarian – Adtech’s Massive Failure
AdExchanger – Facebook Slowly Embraces MRC, Agrees to Independent Audit
DigiDay – Too Many Vested Interests Here: Viewability Concerns Plague Agencies
March 13, 2017
Adweek – Agencies Are Building Out Their Own Consultancies to Compete for Digital Dollars
The Ad Contrarian – Another Decade, Another Miracle
OAAA – Out-of-Home Ad Revenue Reaches Historic High in 2016
March 8, 2017
Digiday – Media Buyers’ Biggest Issue with Private Marketplaces
The Drum – Facebook Quietly Announces Its Intention to Share Up Digital Marketing
MediaPost – ‘Significant Acceleration’ of In-House Media-Buying, Analyst Cites Programmatic
March 2, 2017
The National Law Review – France Adapts its Rules on Media Buying to Digital Media
The Drum – Why Greater Competition is More Likely Than Acquisition for Media Agencies
March 1, 2017
eMarketer – Specialists, Agencies in UK Disagree on DOOH Transparency
Huffington Post – Media Planning in the Age of the Filter Bubble
MediaPost – Report: Most Advertisers See Media as ‘Complex Headache’
Digiday – The Rise of the Digital Advertising Truther
February 28, 2017
McKinsey – The New Battleground for Marketing-Led Growth
eMarketer – Getting in Front of the Right Audience: Worthwhile—and Costly
Recode – The Future Belongs to Media and Tech Companies That Can Harness 5G
February 27, 2017
AdExchanger – Traffic Arbitrage is Out of Control
MediaPost – Why Are Marketers Losing Confidence in Their Ability to Do Their Jobs?
Campaign – Almost One-Third of Programmatic Ads Violate IAB Guidelines
Mediatel Newsline – Digital Skepticism ‘Reaching Fever Pitch’
Commercial Integrator – How Digital Signage Can Activate Smart Cities
February 24, 2017
MediaPost – Marketer Confidence Rises Overall, But Falls on Key Objectives
AdExchanger – The Fates of VR, AR and Digital Marketing are Intertwined
Adweek – The iPad Might Not Have Changed the World, but It Could Save Retail
February 23, 2017
Marketing Week – 90% of Advertisers Looking to Change How They Buy Programmatic Ads
Campaign – Can Programmatic Trading Revolutionize Out-of-Home?
Must Reads From 2017:
JWT Intelligence – CES 2017: Key Trends
AdAge – Meet Ms. Robot, My New Media Planner
MediaPost – CES 2017: The Dawn of the Third Connected Era
Mediatel Newsline – What Did We Learn From CES 2017?
Adweek – Why Media Agencies Have to Shed Tradition as Fast as Possible
AdAge – Why Creative Agencies Need to Think Like Consultants in 2017
eMarketer – Out-of-Home Advertising Continues a Pivot to Digital
Deloitte – Global TMT Predictions 2017
Deloitte – Media and Entertainment Outlook 2017
MediaPost – Are Ad Agencies a Thing of the Past?
The Ad Contrarian – Is the Drunken Orgy Over for Digital?
Marketing Land – What Does Medium’s Pivot Say About the Future of Online Advertising?
JWT Intelligence – The Revenge of Analog
AdExchanger – Forrester Foresees a Programmatic Reckoning Amid Ad Quality Push
JWT Intelligence – The New Old
The Ad Contrarian – P&G to Online Ad World: We’ve Had Enough
The Drum – Why Man and Machine Must Work Together as Watson Infiltrates Media Buying
MediaPost – Ad Tech Warning – Is This the Sound of a Bubble Bursting?
Lexology – Is Your Advertising Contract Worth the Paper It’s Written On?
Accenture – Seeing Beyond the Loyalty Illusion
The Ad Contrarian – Interpreting Research Bullshit
JWT Intelligence – AI Learns New Tricks
Forbes – Will Machine Learning Eliminate the Need for Ad Agencies?
Digiday – ’So Much of It Is a Con’: Confessions of a Veteran Ad Tech Developer
Must Reads From 2016:
Medium – A Teenager’s View on Social Media
The Economist – Generation Uphill
DigiDay – Opinion: The Big Lies of Ad Tech
MediaPost – The Big Truths of Ad Tech (Let’s Be Positive)
The Ad Contrarian – Advertising’s Comedy Bitchfight
Aeon – Fast-World Values
New York Times – In a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPost – Garfield at Large: It Feels So Good
Econsultancy – Is This the Next Step In Programmatic Out-of-Home?
New York Times – Tech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The Verge — How Secure Are New York City’s New Wi-Fi Hubs?
The New Yorker – The Useless Agony of Going Offline
REDEF – Age of Abundance: How the Content Explosion will Invert the Media Industry
Nielsen – What Are Connected Shoppers Doing and Not Doing Online?
IAB – Digital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO – 5 Things You Won’t Believe About Programmatic Advertising
Posterscope – Five Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The Drum – IAB Study Claims TV is No Longer the Dominant Screen
Adweek – What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPost – Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad Contrarian – Why Online Ad Industry Can’t Reform Itself
New York Times – The Ad Blocking Wars
Huffington Post – The Line Between Media and Brands Is Blurring Fast
Forbes – New IBM Study Finds CMOs Face An Increasingly Difficult Role
New York Times – See That Billboard? It May See You, Too
Fortune – Why Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDay – Confessions of a Media Agency CEO on Display Advertising
Wall Street Journal – Average Tenure Among Chief Marketing Officers Slips
Nautilus – Curiosity Depends on What You Already Know
AdAge – Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
Bloomberg – Are Search Engines Manipulating the Important Decisions We Make Every Day?
AdAge – Facebook ‘Amazed’ by Volume of Valueless Inventory
The Ad Contrarian – Facebook “Amazed” By Crap They’ve Been Selling
DigiDay – Confessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMO – CMO Tenure: Slip, Slidin’ Away?
Adweek – Why So Many People Leave Advertising
The Atlantic – Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPost – Garfield: Fairy Dust
Huffington Post – Why Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life Magazine – Coming, The Collapse of Radio’s iHeartMedia
The Drum – Campaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The Atlantic – The Average 29-Year-Old
New York Times – This Is Your Brain on Podcasts
New York Times – How You’re Making Facebook a Money Machine
Forbes – Marketing’s New Mantra: Location, Location, Location
The Drum – Clear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAge – TV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York Times – Corporate America Chases the Mythical Millennial
AdAge – Why Buying Stuff That Won’t Get You Fired Will Get You Fired
New York Times – Rise of Ad-Blocking Software Threatens Online Revenue
Bloomberg – Attack of the Ad Blockers
Forbes – Consultants Are Eating The Agencies’ Three-Martini Lunch
MediaPost – Why Is OOH Programmatic Media Buying Problematic?
Stratechery – TV Advertising’s Surprising Strength — And Inevitable Fall
Forbes – What’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
Forbes – A Detailed Look at How the Media Planning Landscape is Changing
MediaPost – The End of Advertising, As We Know It
The New York Times – Yahoo and the Online Universe According to Verizon
AdAge – Engagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchanger – Declining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing Week – Undervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
Forbes – New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedIn – A Tough Time for Ad Agency Positioning
Forbes – A Detailed Look at How the Media Planning Landscape is Changing
The New York Times – Look Up: In the Digital Age, Billboards Are Far From Dead
MediaPost – OOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative Fund – What A Time to Be Alive
Scientific American – Where Creativity Comes From
Slate – The Death of the Telephone Call
New York Magazine – Andrew Sullivan: My Distraction Sickness — and Yours
Campaign – Blackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad Contrarian – Everyone Disgusted With Ad Industry
New Republic – The Perils of Peak Attention
Ericsson Consumerlab – TV and Media 2016