Notable News from Around the Web

What We’re Reading

Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.

April 28, 2017
Mediatel NewslinePlanners Told to Ditch Their Desks
Marketing WeekHow Brands Lost Confidence in Media Buying
MediaPostWPP Says Weaker Spending Hindered Growth

April 24, 2017
Huffington PostThe Old Ad Agency Model Can’t Last In the Age of Digital
DigidayHow Maxus is Training Its Media Planners in Creativity
MediaPostIs Programmatic Causing a NewFronts Rethink?

April 13, 2017
Mediatel NewslineProtectionism in Media Must be Stopped
The Ad ContrarianAgency Phonies Piling On
AdAgeWho’s to Blame for the Current Ad Tech Trust Gap?

April 12, 2017
MediaPostIs United Airlines (Expletive Deleted)? TV, Social Media Think So
Chartbeat BlogDo People Actually Read What They Share on Social Channels? (No)
Financial TimesOmnicom Offloads Minority Stake in Talon Outdoor

April 11, 2017
The DrumWhat Should United Airline’s PR Response be Having Done the Unimaginable?
AdExchangerMost Publishers Need to Rethink Their Video Advertising Strategies

April 10, 2017
The New York TimesHe Buys a Lot of Ads, and He’s Frustrated With Digital
The Ad ContrarianAd Industry Lost at Sea
DigidayInside Accenture’s Plans for Agency Dominance

April 7, 2017
Mediatel NewslineAdvertising Anywhere vs. Advertising Somewhere
DigidayThird-Party Measurement Is No Magic Bullet

April 6, 2017
ForbesIf You Aren’t Doing Content Marketing, You’re Missing the Boat
The Ad ContrarianPepsi Takes Clueless to Next Level
AdweekInside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising

April 5, 2017
The New York TimesThe Online Ad Industry Is Undergoing Self-Reflection. That’s Good News.
AdExchangerReady, Fire, Aim: Consumer Privacy And Mistrust in the Digital Age
DigidayAn Optimistic View of Media’s Future

April 3, 2017
The New York TimesGoogle Training Ad Placement Computers to Be Offended
AdAgeDid JPMorgan Chase Just Start A Digital Advertising Revolution?
Mediatel NewslineThe Future of Media Planning

March 30, 2017
CampaignLiveMarketers Must Tell Their Boards: ‘60% of Programmatic Spend is Wasted’
The New York TimesChase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

March 29, 2017
AdExchangerPublishers Push Back Against Platforms and Ad Tech
Digiday‘Most People Hate Ads’: Confessions of a Disillusioned Agency Strategist
AdAgeDeath by Nice: The Demise of the Creative Director

March 27, 2017
The Ad ContrarianOnline Advertising Is Corrupt At Its Core
AdExchangerHas Ad Tech and Mar Tech Investment Peaked?
DigidayBrand Safety Remains a Frustrating Game of Whack-A-Mole
MediaPostStudy Identifies Gaping Hole In Media-Buying Practices

March 23, 2017
The New York TimesGoogle Tries to Stop Ads From Appearing Next to Hate Speech
AdExchangerWhere Consultancies Play in the Media-Buying Space
DigidayPwC Wants In on the Agency Business, But Not Media Buying
Doc Searls WeblogBrands Need to Fire Adtech

March 22, 2017
The Wall Street JournalHonda Dropped Ad-Buying Agency After Loss of Trust
AdExchangerGoogle Adds More Brand Safety Controls After UK Brands Pull Spend
DigidayConfessions of a Finance-Company CMO: ‘Social Is a Fraud’


Must Reads From 2017:

JWT IntelligenceCES 2017: Key Trends
AdAgeMeet Ms. Robot, My New Media Planner
MediaPostCES 2017: The Dawn of the Third Connected Era
Mediatel NewslineWhat Did We Learn From CES 2017?
AdweekWhy Media Agencies Have to Shed Tradition as Fast as Possible
AdAgeWhy Creative Agencies Need to Think Like Consultants in 2017
eMarketerOut-of-Home Advertising Continues a Pivot to Digital
DeloitteGlobal TMT Predictions 2017
DeloitteMedia and Entertainment Outlook 2017
MediaPostAre Ad Agencies a Thing of the Past?
The Ad ContrarianIs the Drunken Orgy Over for Digital?
Marketing LandWhat Does Medium’s Pivot Say About the Future of Online Advertising?
JWT IntelligenceThe Revenge of Analog
AdExchangerForrester Foresees a Programmatic Reckoning Amid Ad Quality Push
JWT IntelligenceThe New Old
The Ad ContrarianP&G to Online Ad World: We’ve Had Enough
The DrumWhy Man and Machine Must Work Together as Watson Infiltrates Media Buying
MediaPostAd Tech Warning – Is This the Sound of a Bubble Bursting?
LexologyIs Your Advertising Contract Worth the Paper It’s Written On?
AccentureSeeing Beyond the Loyalty Illusion
The Ad ContrarianInterpreting Research Bullshit
JWT IntelligenceAI Learns New Tricks
ForbesWill Machine Learning Eliminate the Need for Ad Agencies?
Digiday’So Much of It Is a Con’: Confessions of a Veteran Ad Tech Developer
MediaPostReport: Most Advertisers See Media as ‘Complex Headache’
AdweekAgencies Are Building Out Their Own Consultancies to Compete for Digital Dollars


Must Reads From 2016:

MediumA Teenager’s View on Social Media
The EconomistGeneration Uphill
DigiDayOpinion: The Big Lies of Ad Tech
MediaPostThe Big Truths of Ad Tech (Let’s Be Positive)
The Ad ContrarianAdvertising’s Comedy Bitchfight
AeonFast-World Values
New York TimesIn a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPostGarfield at Large: It Feels So Good
EconsultancyIs This the Next Step In Programmatic Out-of-Home?
New York TimesTech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The VergeHow Secure Are New York City’s New Wi-Fi Hubs?
The New YorkerThe Useless Agony of Going Offline
REDEFAge of Abundance: How the Content Explosion will Invert the Media Industry
NielsenWhat Are Connected Shoppers Doing and Not Doing Online?
IABDigital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO5 Things You Won’t Believe About Programmatic Advertising
PosterscopeFive Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The DrumIAB Study Claims TV is No Longer the Dominant Screen
AdweekWhat It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPostMarketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad ContrarianWhy Online Ad Industry Can’t Reform Itself
New York TimesThe Ad Blocking Wars
Huffington PostThe Line Between Media and Brands Is Blurring Fast
ForbesNew IBM Study Finds CMOs Face An Increasingly Difficult Role
New York TimesSee That Billboard? It May See You, Too
FortuneWhy Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDayConfessions of a Media Agency CEO on Display Advertising
Wall Street JournalAverage Tenure Among Chief Marketing Officers Slips
NautilusCuriosity Depends on What You Already Know
AdAgeMarketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
BloombergAre Search Engines Manipulating the Important Decisions We Make Every Day?
AdAgeFacebook ‘Amazed’ by Volume of Valueless Inventory
The Ad ContrarianFacebook “Amazed” By Crap They’ve Been Selling
DigiDayConfessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMOCMO Tenure: Slip, Slidin’ Away?
AdweekWhy So Many People Leave Advertising
The AtlanticGuerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPostGarfield: Fairy Dust
Huffington PostWhy Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life MagazineComing, The Collapse of Radio’s iHeartMedia
The DrumCampaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The AtlanticThe Average 29-Year-Old
New York TimesThis Is Your Brain on Podcasts
New York TimesHow You’re Making Facebook a Money Machine
ForbesMarketing’s New Mantra: Location, Location, Location
The DrumClear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAgeTV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York TimesCorporate America Chases the Mythical Millennial
AdAgeWhy Buying Stuff That Won’t Get You Fired Will Get You Fired
New York TimesRise of Ad-Blocking Software Threatens Online Revenue
BloombergAttack of the Ad Blockers
ForbesConsultants Are Eating The Agencies’ Three-Martini Lunch
MediaPostWhy Is OOH Programmatic Media Buying Problematic?
StratecheryTV Advertising’s Surprising Strength — And Inevitable Fall
ForbesWhat’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
ForbesA Detailed Look at How the Media Planning Landscape is Changing
MediaPostThe End of Advertising, As We Know It
The New York TimesYahoo and the Online Universe According to Verizon
AdAgeEngagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchangerDeclining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing WeekUndervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
ForbesNew Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedInA Tough Time for Ad Agency Positioning
ForbesA Detailed Look at How the Media Planning Landscape is Changing
The New York TimesLook Up: In the Digital Age, Billboards Are Far From Dead
MediaPostOOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative FundWhat A Time to Be Alive
Scientific AmericanWhere Creativity Comes From
SlateThe Death of the Telephone Call
New York MagazineAndrew Sullivan: My Distraction Sickness — and Yours
CampaignBlackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad ContrarianEveryone Disgusted With Ad Industry
New RepublicThe Perils of Peak Attention
Ericsson ConsumerlabTV and Media 2016