Notable News from Around the Web

What We’re Reading

Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.

February 24, 2017
AdExchangerTraffic Arbitrage is Out of Control
MediaPostWhy Are Marketers Losing Confidence in Their Ability to Do Their Jobs?
CampaignAlmost One-Third of Programmatic Ads Violate IAB Guidelines
Mediatel NewslineDigital Skepticism ‘Reaching Fever Pitch’
Commercial IntegratorHow Digital Signage Can Activate Smart Cities

February 23, 2017
MediaPostMarketer Confidence Rises Overall, But Falls on Key Objectives
AdExchangerThe Fates of VR, AR and Digital Marketing are Intertwined
AdweekThe iPad Might Not Have Changed the World, but It Could Save Retail

February 22, 2017
Marketing Week90% of Advertisers Looking to Change How They Buy Programmatic Ads
CampaignCan Programmatic Trading Revolutionize Out-of-Home?

February 21, 2017
AdExchangerWill Phone Numbers Start to Blow Up as the Next Big Identifier?
Digiday’So Much of It Is a Con’: Confessions of a Veteran Ad Tech Developer
ForbesWill Machine Learning Eliminate the Need for Ad Agencies?

February 16, 2017
The New York Times20th Century Fox Gives Real Apology for a Fake News Campaign
JWT IntelligenceAI Learns New Tricks

February 16, 2017
The Ad ContrarianInterpreting Research Bullshit
AdExchanger4 Things to Know as Out-Of-Home Goes Programmatic
ExchangeWireBrexit and Trump Cause Digital Marketers to Rethink
MediaPostRise of Fake News, Decline of Social Media?

February 15, 2017
AccentureSeeing Beyond the Loyalty Illusion
MediaPostBrands: Agencies Need to Up Their Game in Data Management, CX
The DrumBrands: Your Ads Are Appearing on Porn Sites Right Now!
DigidayAsk a Millennial: How is Your Agency Handling the Fraught Trump Era?

February 14, 2017
LexologyIs Your Advertising Contract Worth the Paper It’s Written On?
The DrumThomson Reuters Joins Jaguar and Halts Programmatic Ads
Marketing WeekShould Brands be Pulling Digital Ads Over ‘Funding Terror’ Claims?
MediaPostProgrammatic Called Out on Brand Safety

February 13, 2017
The Ad ContrarianAdtech’s Massive Failure
AdExchangerFacebook Slowly Embraces MRC, Agrees to Independent Audit
AdweekJohn Oliver is Educating Trump on Major Issues

February 10, 2017
Mediatel NewslineHow a Massacre of Facts Could be Trump’s Undoing
The DrumKinetic Invests in Startups to Shape the Future of Out-of-Home
DigiDayToo Many Vested Interests Here: Viewability Concerns Plague Agencies

February 8, 2017
ExchangeWireUK Ad Spend Grew 4.2% in Q3 2016 Despite Brexit Vote
AdExchangerProgrammatic Spend at Omnicom Continues to Grow and Diversify
MediaPostAd Tech Warning – Is This the Sound of a Bubble Bursting?

February 7, 2017
The Ad ContrarianFacebook Bullshit Keeps Exploding
AdAgeBillboards Call Out P&G’s Top Marketer as He Fights Digital Ad Fakery
The DrumP&G Transparency Fallout: Is This the End or a New Beginning for Digital Media?
Nieman LabReport: Mobile Adblocking Has Exploded in Asia

February 6, 2017
McKinsey & CoMeeting Millennials Where They Shop
CampaignMy First 100 Days in Outdoor: I Never Knew You Could Do That
The DrumWhy Man and Machine Must Work Together as Watson Infiltrates Media Buying

February 3, 2017
AdExchangerPost-Election, Digital Subscriptions Skyrocket at New York Times
Marketing WeekP&G’s Speech on the ‘Murky’ Media Supply System: Agencies React
MediaPostMaybe It’s Time Brands Just Deliver on Their Promise

February 2, 2017
RecodeThe Future Belongs to Media and Tech Companies That Can Harness 5G
AdExchangerFacebook Made Almost $20 in Average Revenue Per User in Q4, A Big Jump
The DrumMore Advertisers Set to Join P&G’s War on ‘Murky’ Online Media


Must Reads From 2017:

JWT IntelligenceCES 2017: Key Trends
AdAgeMeet Ms. Robot, My New Media Planner
MediaPostCES 2017: The Dawn of the Third Connected Era
Mediatel NewslineWhat Did We Learn From CES 2017?
AdweekWhy Media Agencies Have to Shed Tradition as Fast as Possible
AdAgeWhy Creative Agencies Need to Think Like Consultants in 2017
eMarketerOut-of-Home Advertising Continues a Pivot to Digital
DeloitteGlobal TMT Predictions 2017
DeloitteMedia and Entertainment Outlook 2017
MediaPostAre Ad Agencies a Thing of the Past?
The Ad ContrarianIs the Drunken Orgy Over for Digital?
Marketing LandWhat Does Medium’s Pivot Say About the Future of Online Advertising?
JWT IntelligenceThe Revenge of Analog
AdExchangerForrester Foresees a Programmatic Reckoning Amid Ad Quality Push
JWT IntelligenceThe New Old
The Ad ContrarianP&G to Online Ad World: We’ve Had Enough


Must Reads From 2016:

MediumA Teenager’s View on Social Media
The EconomistGeneration Uphill
DigiDayOpinion: The Big Lies of Ad Tech
MediaPostThe Big Truths of Ad Tech (Let’s Be Positive)
The Ad ContrarianAdvertising’s Comedy Bitchfight
AeonFast-World Values
New York TimesIn a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPostGarfield at Large: It Feels So Good
EconsultancyIs This the Next Step In Programmatic Out-of-Home?
New York TimesTech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The VergeHow Secure Are New York City’s New Wi-Fi Hubs?
The New YorkerThe Useless Agony of Going Offline
REDEFAge of Abundance: How the Content Explosion will Invert the Media Industry
NielsenWhat Are Connected Shoppers Doing and Not Doing Online?
IABDigital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO5 Things You Won’t Believe About Programmatic Advertising
PosterscopeFive Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The DrumIAB Study Claims TV is No Longer the Dominant Screen
AdweekWhat It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPostMarketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad ContrarianWhy Online Ad Industry Can’t Reform Itself
New York TimesThe Ad Blocking Wars
Huffington PostThe Line Between Media and Brands Is Blurring Fast
ForbesNew IBM Study Finds CMOs Face An Increasingly Difficult Role
New York TimesSee That Billboard? It May See You, Too
FortuneWhy Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDayConfessions of a Media Agency CEO on Display Advertising
Wall Street JournalAverage Tenure Among Chief Marketing Officers Slips
NautilusCuriosity Depends on What You Already Know
AdAgeMarketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
BloombergAre Search Engines Manipulating the Important Decisions We Make Every Day?
AdAgeFacebook ‘Amazed’ by Volume of Valueless Inventory
The Ad ContrarianFacebook “Amazed” By Crap They’ve Been Selling
DigiDayConfessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMOCMO Tenure: Slip, Slidin’ Away?
AdweekWhy So Many People Leave Advertising
The AtlanticGuerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPostGarfield: Fairy Dust
Huffington PostWhy Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life MagazineComing, The Collapse of Radio’s iHeartMedia
The DrumCampaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The AtlanticThe Average 29-Year-Old
New York TimesThis Is Your Brain on Podcasts
New York TimesHow You’re Making Facebook a Money Machine
ForbesMarketing’s New Mantra: Location, Location, Location
The DrumClear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAgeTV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York TimesCorporate America Chases the Mythical Millennial
AdAgeWhy Buying Stuff That Won’t Get You Fired Will Get You Fired
New York TimesRise of Ad-Blocking Software Threatens Online Revenue
BloombergAttack of the Ad Blockers
ForbesConsultants Are Eating The Agencies’ Three-Martini Lunch
MediaPostWhy Is OOH Programmatic Media Buying Problematic?
StratecheryTV Advertising’s Surprising Strength — And Inevitable Fall
ForbesWhat’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
ForbesA Detailed Look at How the Media Planning Landscape is Changing
MediaPostThe End of Advertising, As We Know It
The New York TimesYahoo and the Online Universe According to Verizon
AdAgeEngagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchangerDeclining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing WeekUndervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
ForbesNew Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedInA Tough Time for Ad Agency Positioning
ForbesA Detailed Look at How the Media Planning Landscape is Changing
The New York TimesLook Up: In the Digital Age, Billboards Are Far From Dead
MediaPostOOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative FundWhat A Time to Be Alive
Scientific AmericanWhere Creativity Comes From
SlateThe Death of the Telephone Call
New York MagazineAndrew Sullivan: My Distraction Sickness — and Yours
CampaignBlackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad ContrarianEveryone Disgusted With Ad Industry
New RepublicThe Perils of Peak Attention
Ericsson ConsumerlabTV and Media 2016