What We’re Reading
Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.
June 16, 2017
AdExchanger – Industry Insiders Warn of an Ad Tech Brain Drain
Zenith Optimedia – Media and Entertainment Brands Most Confident About Growth
June 7, 2017
Mediatel Newsline – Do Advertisers Want Consolidation?
Forbes – This Startup Offers Advertisers an Out-Of-Home Answer for Ad Blockers
MediaPost – Snap Buys Placed, Ups Brand Marketing Options
June 6, 2017
The Ad Contrarian – Technology, Progress, and Irresponsible Stupidity
AdExchanger – Is Apple Jumping Into the Ad Blocking Fray… Again?
June 5, 2017
The Drum – What is the Role of Brands in Tackling Social Issues?
MediaPost – Has Amazon Popped the Influencer Marketing Bubble?
MarTech Today – Not Your Father’s Billboards: Interactive Out-of-Home is Coming of Age
May 30, 2017
Forbes – A New Study Zeroes In on the Murky World of Programmatic Buys
Mediatel Newsline – There’s a Better Life Beyond Viewability
AdExchanger – Agencies Rethink Pricing and Service Models as CPGs Cut Spend
May 25, 2017
MediaPost – Programmatic’s Impact on Agency Compensation Model
Digiday – Ad Buyer, Beware: How DSPs Sometimes Play Fast and Loose
May 24, 2017
Forbes – How the Programmatic Approach is Customizing Our Lives
The Wall Street Journal – Advertisers Seek to Simplify Agency Pay by Reviving Commissions
Mediatel Newsline – What Does DOOH Need to Do to Win Over Brands?
May 23, 2017
Digiday – How a Billboard Ad Company is Going Programmatic
MediaPost – What Kimberly-Clark Has Learned From Taking Programmatic In-House
May 22, 2017
MediaPost – Much Adieu About Nothing
Digiday – The Guardian is Suing Rubicon Project
CNBC– The Advertising Technique that Funds Most of the Internet is Grossly Flawed
May 19, 2017
Digiday – Trump Fatigue? The Good Times for Politics Publishers Are Over
Mumbrella – Ooh! Media APN Outdoor Merger Cancelled Following ACCC Concerns
AdExchanger – ANA Details Supply Chain Fees that Agencies Try to Hide
MediaPost – Is Ad Tech Ready to Clean Up Its Act?
May 17, 2017
MediaPost – IAB Looks to Shift Discussions About ‘Programmatic’ to ‘Automation’
Adweek – Marketers Are Getting More Sophisticated In Dissecting Foot Traffic
JWTIntelligence – The Future Home
May 16, 2017
Forbes – Trends in Programmatic Advertising to Watch This Year
Digiday – The State of Programmatic Direct in 4 Charts
The Ad Contrarian – Live TV Declines Bigly for 3rd Month
May 15, 2017
The New York Times – As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
OAAA – Timing is Everything…If You’re Ready for it.
Mediatel Newsline – Time For a New Media Currency: The ‘T’ Score
May 12, 2017
MediaPost – The View From Inside the Ad Bubble
Mediatel Newsline – Advertisers Stuck in ‘Vicious Circle of Short-termism’
Digiday – How Media Agency Maxus is Testing Artificial Intelligence
Must Reads From 2017:
JWT Intelligence – CES 2017: Key Trends
AdAge – Meet Ms. Robot, My New Media Planner
MediaPost – CES 2017: The Dawn of the Third Connected Era
Mediatel Newsline – What Did We Learn From CES 2017?
Adweek – Why Media Agencies Have to Shed Tradition as Fast as Possible
AdAge – Why Creative Agencies Need to Think Like Consultants in 2017
eMarketer – Out-of-Home Advertising Continues a Pivot to Digital
Deloitte – Global TMT Predictions 2017
Deloitte – Media and Entertainment Outlook 2017
MediaPost – Are Ad Agencies a Thing of the Past?
The Ad Contrarian – Is the Drunken Orgy Over for Digital?
Marketing Land – What Does Medium’s Pivot Say About the Future of Online Advertising?
JWT Intelligence – The Revenge of Analog
AdExchanger – Forrester Foresees a Programmatic Reckoning Amid Ad Quality Push
JWT Intelligence – The New Old
The Ad Contrarian – P&G to Online Ad World: We’ve Had Enough
The Drum – Why Man and Machine Must Work Together as Watson Infiltrates Media Buying
MediaPost – Ad Tech Warning – Is This the Sound of a Bubble Bursting?
Lexology – Is Your Advertising Contract Worth the Paper It’s Written On?
Accenture – Seeing Beyond the Loyalty Illusion
The Ad Contrarian – Interpreting Research Bullshit
JWT Intelligence – AI Learns New Tricks
Forbes – Will Machine Learning Eliminate the Need for Ad Agencies?
Digiday – ’So Much of It Is a Con’: Confessions of a Veteran Ad Tech Developer
MediaPost – Report: Most Advertisers See Media as ‘Complex Headache’
Adweek – Agencies Are Building Out Their Own Consultancies to Compete for Digital Dollars
Digiday – PwC Wants In on the Agency Business, But Not Media Buying
MediaPost – Study Identifies Gaping Hole In Media-Buying Practices
The New York Times – Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
Mediatel Newsline – The Future of Media Planning
The New York Times – The Online Ad Industry Is Undergoing Self-Reflection. That’s Good News.
The New York Times – He Buys a Lot of Ads, and He’s Frustrated With Digital
Chartbeat Blog – Do People Actually Read What They Share on Social Channels? (No)
Huffington Post – The Old Ad Agency Model Can’t Last In the Age of Digital
The Drum – Audiences Are Voting with Their Feet, and Brands Need to Follow
Must Reads From 2016:
Medium – A Teenager’s View on Social Media
The Economist – Generation Uphill
DigiDay – Opinion: The Big Lies of Ad Tech
MediaPost – The Big Truths of Ad Tech (Let’s Be Positive)
The Ad Contrarian – Advertising’s Comedy Bitchfight
Aeon – Fast-World Values
New York Times – In a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPost – Garfield at Large: It Feels So Good
Econsultancy – Is This the Next Step In Programmatic Out-of-Home?
New York Times – Tech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The Verge — How Secure Are New York City’s New Wi-Fi Hubs?
The New Yorker – The Useless Agony of Going Offline
REDEF – Age of Abundance: How the Content Explosion will Invert the Media Industry
Nielsen – What Are Connected Shoppers Doing and Not Doing Online?
IAB – Digital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO – 5 Things You Won’t Believe About Programmatic Advertising
Posterscope – Five Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The Drum – IAB Study Claims TV is No Longer the Dominant Screen
Adweek – What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPost – Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad Contrarian – Why Online Ad Industry Can’t Reform Itself
New York Times – The Ad Blocking Wars
Huffington Post – The Line Between Media and Brands Is Blurring Fast
Forbes – New IBM Study Finds CMOs Face An Increasingly Difficult Role
New York Times – See That Billboard? It May See You, Too
Fortune – Why Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDay – Confessions of a Media Agency CEO on Display Advertising
Wall Street Journal – Average Tenure Among Chief Marketing Officers Slips
Nautilus – Curiosity Depends on What You Already Know
AdAge – Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
Bloomberg – Are Search Engines Manipulating the Important Decisions We Make Every Day?
AdAge – Facebook ‘Amazed’ by Volume of Valueless Inventory
The Ad Contrarian – Facebook “Amazed” By Crap They’ve Been Selling
DigiDay – Confessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMO – CMO Tenure: Slip, Slidin’ Away?
Adweek – Why So Many People Leave Advertising
The Atlantic – Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPost – Garfield: Fairy Dust
Huffington Post – Why Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life Magazine – Coming, The Collapse of Radio’s iHeartMedia
The Drum – Campaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The Atlantic – The Average 29-Year-Old
New York Times – This Is Your Brain on Podcasts
New York Times – How You’re Making Facebook a Money Machine
Forbes – Marketing’s New Mantra: Location, Location, Location
The Drum – Clear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAge – TV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York Times – Corporate America Chases the Mythical Millennial
AdAge – Why Buying Stuff That Won’t Get You Fired Will Get You Fired
New York Times – Rise of Ad-Blocking Software Threatens Online Revenue
Bloomberg – Attack of the Ad Blockers
Forbes – Consultants Are Eating The Agencies’ Three-Martini Lunch
MediaPost – Why Is OOH Programmatic Media Buying Problematic?
Stratechery – TV Advertising’s Surprising Strength — And Inevitable Fall
Forbes – What’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
Forbes – A Detailed Look at How the Media Planning Landscape is Changing
MediaPost – The End of Advertising, As We Know It
The New York Times – Yahoo and the Online Universe According to Verizon
AdAge – Engagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchanger – Declining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing Week – Undervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
Forbes – New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedIn – A Tough Time for Ad Agency Positioning
Forbes – A Detailed Look at How the Media Planning Landscape is Changing
The New York Times – Look Up: In the Digital Age, Billboards Are Far From Dead
MediaPost – OOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative Fund – What A Time to Be Alive
Scientific American – Where Creativity Comes From
Slate – The Death of the Telephone Call
New York Magazine – Andrew Sullivan: My Distraction Sickness — and Yours
Campaign – Blackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad Contrarian – Everyone Disgusted With Ad Industry
New Republic – The Perils of Peak Attention
Ericsson Consumerlab – TV and Media 2016