What We’re Reading
Ad blocking by consumers has turned into a sporting event with brands and online publishers getting bounced to the penalty box. In fact, a post by Doc Searls has called the ad blocking movement—the biggest boycott in human history, and he’s probably right. Marketing news of late has largely been centered around trust, or perhaps more accurately—the lack of it. Fraud, kickbacks, viewability along with a parade of media reviews continue to churn the space. Now the ANA has sets the dogs loose, advertising—it’s the greatest show on earth.
February 24, 2017
AdExchanger – Traffic Arbitrage is Out of Control
MediaPost – Why Are Marketers Losing Confidence in Their Ability to Do Their Jobs?
Campaign – Almost One-Third of Programmatic Ads Violate IAB Guidelines
Mediatel Newsline – Digital Skepticism ‘Reaching Fever Pitch’
Commercial Integrator – How Digital Signage Can Activate Smart Cities
February 23, 2017
MediaPost – Marketer Confidence Rises Overall, But Falls on Key Objectives
AdExchanger – The Fates of VR, AR and Digital Marketing are Intertwined
Adweek – The iPad Might Not Have Changed the World, but It Could Save Retail
February 22, 2017
Marketing Week – 90% of Advertisers Looking to Change How They Buy Programmatic Ads
Campaign – Can Programmatic Trading Revolutionize Out-of-Home?
February 21, 2017
AdExchanger – Will Phone Numbers Start to Blow Up as the Next Big Identifier?
Digiday – ’So Much of It Is a Con’: Confessions of a Veteran Ad Tech Developer
Forbes – Will Machine Learning Eliminate the Need for Ad Agencies?
February 16, 2017
The New York Times – 20th Century Fox Gives Real Apology for a Fake News Campaign
JWT Intelligence – AI Learns New Tricks
February 16, 2017
The Ad Contrarian – Interpreting Research Bullshit
AdExchanger – 4 Things to Know as Out-Of-Home Goes Programmatic
ExchangeWire – Brexit and Trump Cause Digital Marketers to Rethink
MediaPost – Rise of Fake News, Decline of Social Media?
February 15, 2017
Accenture – Seeing Beyond the Loyalty Illusion
MediaPost – Brands: Agencies Need to Up Their Game in Data Management, CX
The Drum – Brands: Your Ads Are Appearing on Porn Sites Right Now!
Digiday – Ask a Millennial: How is Your Agency Handling the Fraught Trump Era?
February 14, 2017
Lexology – Is Your Advertising Contract Worth the Paper It’s Written On?
The Drum – Thomson Reuters Joins Jaguar and Halts Programmatic Ads
Marketing Week – Should Brands be Pulling Digital Ads Over ‘Funding Terror’ Claims?
MediaPost – Programmatic Called Out on Brand Safety
February 13, 2017
The Ad Contrarian – Adtech’s Massive Failure
AdExchanger – Facebook Slowly Embraces MRC, Agrees to Independent Audit
Adweek – John Oliver is Educating Trump on Major Issues
February 10, 2017
Mediatel Newsline – How a Massacre of Facts Could be Trump’s Undoing
The Drum – Kinetic Invests in Startups to Shape the Future of Out-of-Home
DigiDay – Too Many Vested Interests Here: Viewability Concerns Plague Agencies
February 8, 2017
ExchangeWire – UK Ad Spend Grew 4.2% in Q3 2016 Despite Brexit Vote
AdExchanger – Programmatic Spend at Omnicom Continues to Grow and Diversify
MediaPost – Ad Tech Warning – Is This the Sound of a Bubble Bursting?
February 7, 2017
The Ad Contrarian – Facebook Bullshit Keeps Exploding
AdAge – Billboards Call Out P&G’s Top Marketer as He Fights Digital Ad Fakery
The Drum – P&G Transparency Fallout: Is This the End or a New Beginning for Digital Media?
Nieman Lab – Report: Mobile Adblocking Has Exploded in Asia
February 6, 2017
McKinsey & Co – Meeting Millennials Where They Shop
Campaign – My First 100 Days in Outdoor: I Never Knew You Could Do That
The Drum – Why Man and Machine Must Work Together as Watson Infiltrates Media Buying
February 3, 2017
AdExchanger – Post-Election, Digital Subscriptions Skyrocket at New York Times
Marketing Week – P&G’s Speech on the ‘Murky’ Media Supply System: Agencies React
MediaPost – Maybe It’s Time Brands Just Deliver on Their Promise
February 2, 2017
Recode – The Future Belongs to Media and Tech Companies That Can Harness 5G
AdExchanger – Facebook Made Almost $20 in Average Revenue Per User in Q4, A Big Jump
The Drum – More Advertisers Set to Join P&G’s War on ‘Murky’ Online Media
Must Reads From 2017:
JWT Intelligence – CES 2017: Key Trends
AdAge – Meet Ms. Robot, My New Media Planner
MediaPost – CES 2017: The Dawn of the Third Connected Era
Mediatel Newsline – What Did We Learn From CES 2017?
Adweek – Why Media Agencies Have to Shed Tradition as Fast as Possible
AdAge – Why Creative Agencies Need to Think Like Consultants in 2017
eMarketer – Out-of-Home Advertising Continues a Pivot to Digital
Deloitte – Global TMT Predictions 2017
Deloitte – Media and Entertainment Outlook 2017
MediaPost – Are Ad Agencies a Thing of the Past?
The Ad Contrarian – Is the Drunken Orgy Over for Digital?
Marketing Land – What Does Medium’s Pivot Say About the Future of Online Advertising?
JWT Intelligence – The Revenge of Analog
AdExchanger – Forrester Foresees a Programmatic Reckoning Amid Ad Quality Push
JWT Intelligence – The New Old
The Ad Contrarian – P&G to Online Ad World: We’ve Had Enough
Must Reads From 2016:
Medium – A Teenager’s View on Social Media
The Economist – Generation Uphill
DigiDay – Opinion: The Big Lies of Ad Tech
MediaPost – The Big Truths of Ad Tech (Let’s Be Positive)
The Ad Contrarian – Advertising’s Comedy Bitchfight
Aeon – Fast-World Values
New York Times – In a Self-Serve World, Start-Ups Find Value in Human Helpers
MediaPost – Garfield at Large: It Feels So Good
Econsultancy – Is This the Next Step In Programmatic Out-of-Home?
New York Times – Tech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future
The Verge — How Secure Are New York City’s New Wi-Fi Hubs?
The New Yorker – The Useless Agony of Going Offline
REDEF – Age of Abundance: How the Content Explosion will Invert the Media Industry
Nielsen – What Are Connected Shoppers Doing and Not Doing Online?
IAB – Digital Out-of-Home and the Internet of Things: Here’s What You Need to Know
CMO – 5 Things You Won’t Believe About Programmatic Advertising
Posterscope – Five Trends for OOH In 2016 According to Naren Patal, CEO, Primesight
The Drum – IAB Study Claims TV is No Longer the Dominant Screen
Adweek – What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’
MediaPost – Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
The Ad Contrarian – Why Online Ad Industry Can’t Reform Itself
New York Times – The Ad Blocking Wars
Huffington Post – The Line Between Media and Brands Is Blurring Fast
Forbes – New IBM Study Finds CMOs Face An Increasingly Difficult Role
New York Times – See That Billboard? It May See You, Too
Fortune – Why Clear Channel’s Billboard Campaign Is Not That Creepy
DigiDay – Confessions of a Media Agency CEO on Display Advertising
Wall Street Journal – Average Tenure Among Chief Marketing Officers Slips
Nautilus – Curiosity Depends on What You Already Know
AdAge – Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
Bloomberg – Are Search Engines Manipulating the Important Decisions We Make Every Day?
AdAge – Facebook ‘Amazed’ by Volume of Valueless Inventory
The Ad Contrarian – Facebook “Amazed” By Crap They’ve Been Selling
DigiDay – Confessions of a Programmatic Vet: ‘It’s Such a Mess Right Now.’
CMO – CMO Tenure: Slip, Slidin’ Away?
Adweek – Why So Many People Leave Advertising
The Atlantic – Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising
MediaPost – Garfield: Fairy Dust
Huffington Post – Why Cross-Fertilization is Critical to Media Owners
CMO – ‘Always-Connected’ Consumers Hard to Measure, Monetize
Digiday – ‘Hiding a Turd’: A Look Inside the Murky World of Agency Trading Desks
Media Life Magazine – Coming, The Collapse of Radio’s iHeartMedia
The Drum – Campaigns Featuring Out-of-Home Activity See 13% Higher Purchase Intent
The Atlantic – The Average 29-Year-Old
New York Times – This Is Your Brain on Podcasts
New York Times – How You’re Making Facebook a Money Machine
Forbes – Marketing’s New Mantra: Location, Location, Location
The Drum – Clear Channel Outdoor: 2016 Will Be a Digital ‘Tipping Point’ for Outdoor Advertising
AdAge – TV Budgets Shifting to Social? Yes, It’s Time to Worry
The New York Times – Corporate America Chases the Mythical Millennial
AdAge – Why Buying Stuff That Won’t Get You Fired Will Get You Fired
New York Times – Rise of Ad-Blocking Software Threatens Online Revenue
Bloomberg – Attack of the Ad Blockers
Forbes – Consultants Are Eating The Agencies’ Three-Martini Lunch
MediaPost – Why Is OOH Programmatic Media Buying Problematic?
Stratechery – TV Advertising’s Surprising Strength — And Inevitable Fall
Forbes – What’s The Opposite Of Digital Advertising? Hint: Its Wheels Go Round ‘N Round
Forbes – A Detailed Look at How the Media Planning Landscape is Changing
MediaPost – The End of Advertising, As We Know It
The New York Times – Yahoo and the Online Universe According to Verizon
AdAge – Engagement Is a B.S. Metric and Your Ad Agency Knows It
AdExchanger – Declining Agency Fees and Dubious Profits: Symptoms of a Broken Business Model?
Marketing Week – Undervalued or Promiscuous? CMO Turnover Reaches Its Highest Ever Level
Forbes – New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights
LinkedIn – A Tough Time for Ad Agency Positioning
Forbes – A Detailed Look at How the Media Planning Landscape is Changing
The New York Times – Look Up: In the Digital Age, Billboards Are Far From Dead
MediaPost – OOH on Path to Programmatic, But False Claims Could Derail Progress
Collaborative Fund – What A Time to Be Alive
Scientific American – Where Creativity Comes From
Slate – The Death of the Telephone Call
New York Magazine – Andrew Sullivan: My Distraction Sickness — and Yours
Campaign – Blackwood Seven’s AI Media Agency is Provoking Fear Across Big Networks
The Ad Contrarian – Everyone Disgusted With Ad Industry
New Republic – The Perils of Peak Attention
Ericsson Consumerlab – TV and Media 2016