CommBank and oOh! Media Collaborate to Deliver Results of Nationwide Survey
AUSTRALIA — Results from a nationwide survey polling Australians about real life day-to-day challenges is being displayed on digital out-of-home screens across Australia in office buildings, cafés, airports, retail centers and on large format roadside billboards. The campaign by CommBank, one of Australia’s leading providers of banking and integrated financial services, uses ATMs and online to ask a series of questions as part of their ‘CAN’ brand campaign.
Results from the survey are now being broadcast across Australia via oOh! Media’s digital out-of-home network showing results at both national and local levels. Nationally, 47% of Australians answered yes to the question: Is the Australian property dream still a reality? Younger Australians are the least optimistic, with NSW and Victoria having the highest property prices in the real estate market.
“We live in changing and uncertain times and our campaign is all about helping us find new solutions for the challenges Australians are facing.,” said Stuart Tucker, CommBank General Manager of Brand, Sponsorships and Marketing Services. “How better to engage an audience than through the combination of our national network of ATMs and oOh! Media’s national digital portfolio.This campaign opens up a new world for connecting with our customers and CommBank is pleased to be at the forefront of such innovation.”
Other questions asked at CommBank’s ATMs were: Are our businesses ready to face the future? And do our kids have the skills they need for tomorrow?, and Does our society truly embrace everyone?
“We are striving to show that out-of-home innovation is endless by taking real client data and using it to deliver an audience led campaign with engaging and relevant content at national and geo-targeted levels, said Brendon Cook, Chief Executive Officer, oOh!Media. “It’s the first time data has been captured, regularly updated and broadcast. We talked about the possibilities of running a campaign like this with CommBank and their media agency Ikon and we are proud of what this collaboration was able to deliver”.
“Applying relevant and near-time messages into digital OOH nationally is making best use of the OOH channels to ensure all Australians know that CommBank is listening to them,” said Pat Crowley, Managing Partner of Ikon Communications.
CommBank’s CAN brand campaign was also supported nationally across oOh!’s large format classic billboards.
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