Access Sports Media and Blue Bite Partner to Bring Mobile Interactivity to Digital Out-of-Home Screens
NEW YORK, NY — Sports fans will soon be able to take advantage of mobile interactivity at their favorite sports venue thanks to a new partnership between Access Sports Media and Blue Bite, a mobile-marketing solutions provider. The partnership will enable sports enthusiasts to receive exclusive content and promotions on their mobile devices and connect with their favorite teams. Access Sports Media is a leading video advertising network that reaches more than 110 million viewers annually through a national footprint of 200 sports properties that includes a digital out-of-home advertising network with more than 20,000 digital signage screens across professional, minor league and college sports venues.
Access Sports Media’s partnership with Blue Bite will provide sports fans with the ability to upload user-generated content (UGC) from Twitter, Facebook and Instagram to digital signage screens via Blue Bite’s social media platform, as well as obtain exclusive mobile content from over 80 MLB, NFL, NBA and NHL teams including behind-the-scenes access to teams and players, promotions and giveaways. Blue Bite partners with digital out-of-home networks to provide interactive two-way engagement that enables consumers to connect with digital and traditional media via their mobile device.
Mobile and social media has become the preferred method of connecting and communicating, especially for younger generations. The partnership provides advertisers with an interactive communications channel to reach targeted audiences by connecting directly with sports fans through their favorite sports teams. Teams and sponsors also benefit by providing personalize content for users and providing targeted information to enhance the in-venue experience. Fans can take advantage of the additional mobile interactivity and develop a deeper conversation with their favorite teams, athletes, sponsors and fellow fans. Blue Bite’s mTAG platform enables users to interact with in-venue digital signage screens via Near-Field Communication, QR Code, SMS, Social Media and geofencing.
“We have been working very hard at Access Sports to become a true turn-key solution for brands targeting consumers at sports and entertainment events within our venues,” explained Bill Meara, CEO of Access Sports Media. “This partnership with Blue Bite provides us with the capability to expand our tool box and uncover even greater value for our client base, and we are thrilled and excited to add this to our already highly integrated campaign packages.”
“We are extremely enthusiastic about our partnership and rollout with Access Sports in these targeted and highly sought-after environments, said Mikhail Damiani, CEO and Co-founder of Blue Bite. “As we strive to bring value to mobile users and our advertisers, this presents the perfect opportunity to connect teams and brands with a captive and engaging audience.”
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
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- Amplifying Reach With DOOH Media