Las Vegas Skyvue Super Ferris Wheel to Feature More Than 50,000 Square Feet of HD Digital Signage on Each Side
LAS VEGAS, NV — When the Las Vegas Skyvue Super Ferris Wheel is turned on later this year it will take its place as the world’s largest digital out-of-home advertising platforms, transforming the Las Vegas skyline. Skyvue’s digital signage screens will feature more than 50,000 square feet of high-definition LED displays on each side of the wheel’s center that will have a combined visual impact of 74 standard digital billboards. The exterior of Skyvue’s adjoining complex will include more than 30,000 square feet of digital signage and LED lighting that can be synchronized with the center wheel’s screen content. On Skyvue’s interior, more than 7,000 square feet of digital signage video walls will entertain guests as they wait to board the giant wheel’s gondolas to see unparalleled views of the Las Vegas strip.
Skyvue’s developers are projecting that more than 5 million visitor will line up each year for their new attraction. The 500-foot Super Ferris Wheel will have 40 heated and air-conditioned passenger gondolas offering panoramic views of the Las Vegas Strip and valley. The gondolas will each hold 20-25 passengers in spacious floor-to-ceiling windowed comfort that will be available for private catered parties with food, entertainment and cocktail service.
For advertisers, Skyvue will reach an average of 50,000 pedestrians walking the Strip each day plus an additional 67,000 cars will pass below the wheel daily. Skyvue’s massive LED screens will even be visible from Las Vegas’ McCarran International Airport, so more than 37 million airline passengers will see Skyvue on takeoff and landing.
The Skyvue project is being developed by Howard Bulloch and David Gaffin of Compass Investments is currently entering into its second phase of construction with an estimated cost in excess of $100 million. Corporate naming rights are currently available.
Skyvue won’t be the only Ferris Wheel opening on the strip this year, Caesars Entertainment has announced plans to build a 550 foot wheel last October called the Las Vegas High Roller at a site directly across from Caesars Palace. When Skyvue opens later this year it will join the ranks of other super Ferris wheels that include the London Eye, Singapore Flyer, and recently announced New York Wheel — a new project that when completed will top out at more than 625 feet—making it the largest in the world. The New York Wheel is targeted for completion by May 2016.
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.