Shuttle Atlantis Exhibit Features Over 60 Interactive Touchscreens in New 90,000 Square Foot Attraction
CAPE CANAVERAL, FL — The Kennedy Space Center’s new 90,000 square foot Shuttle Atlantis Exhibit opened to the public this past June with the Atlantis spacecraft, the last shuttle to enter space, as its main attraction. The exhibit highlights the astounding achievements made possible by the shuttle, most notably, the building of the International Space Station (ISS) and the deployment and maintenance of the Hubble Space Telescope.
Getting nose-to-nose with Atlantis is not all guests can do at this $100 million, 90,000-square-foot attraction. The immersive experience invites guests to “be the astronaut” with never-before-seen, technologically sophisticated multimedia presentations and more than 60 interactive, touch-screen experiences and high-tech simulators that bring to life the people, passion and patriotism of the 30-year Space Shuttle Program.
Among the installations is the International Space Station (ISS) wall, a single large-scale interactive display wall that’s comprised of seven 55-inch touchscreens. To tell the story of the ISS, the wall offers a look into the past and provides a real-time snapshot of the present. The ISS wall includes interactive 3D models and shows the assembly process of the space station, while engaging animations depict a day in the life of an ISS crew member. Visitors can also experience scientific experiments and expeditions, receive live feeds from space and even find out when the space station will be passing over their house by simply entering their postal code.
In order to bring shuttle program highlights to life, more touchscreens were also installed in the Shuttle Transportation System Timeline. This installation is comprised of six 55” MultiTaction Cells integrated into one tilted table and engages guests with fun facts and stunning graphics about the shuttle program. The timeline features key dates and milestones, mission highlights, edge of your seat moments as well as facts on Shuttle crews, expeditions, payloads, spacewalks, experiments, launches and landings, astronomy facts, and more.
“The Space Shuttle Atlantis attraction not only enables guests to come face to face with the actual space-flown orbiter, Atlantis, it also invites them to be the astronaut with more than 60 interactive experiences”, said Tim Macy, director of project development at the Kennedy Space Center Visitor Complex. “STS Timeline and ISS media walls have proven extremely popular with guests, who have enjoyed having an unprecedented amount of information, images and videos about the Space Shuttle Program and the ISS right at their fingertips that’s easy to search and fun to use.”
The DOOH Ad Network Locator is designed to help media buyers, planner and strategists identify digital place-based advertising networks by location, venue type, demographics and reach. There are 160 advertising-based networks organized by country. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.