JCDecaux Airport Launches DOOH Screen at Heathrow’s T3

JCDecaux Airport Launches Large Format DOOH Screen at Heathrow’s T3

Huawei Signs Multi-Year Advertising Agreement with JCDecaux Airport

UNITED KINGDOMJCDecaux Airport has launched a new large format digital out-of-home screen at Heathrow’s T3 that will reach more than 8.8 million arriving passengers each year. The new DOOH screen is the first large-format interior digital site located within Terminal 3.

The new screen is situated head-on to passengers as they make their way into baggage claim, and consists of two 6.9 x 2.3 meter full-motion digital signage screens which dominate the arrivals route. This latest digital installation is a continuation of Heathrow and JCDecaux Airport’s digital transformation, following on from the successful launch of Heathrow Gateway and T5 Motion Showcase earlier in 2016. Upgrades at Terminal 5 included 172 digital out-of-home screens at the main terminal, gate rooms and baggage claim areas, as well as entrance and drop-off locations, lounge, security and gates areas.

According to JCDecaux, 2017 will see JCDecaux Airport’s digital portfolio expand even further, with the installation of Taxi Rank iVisions, a Business Lounge iVision network, and additional large format digital OOH opportunities.

Huawei, a leading ICT solutions provider, has signed a multi-year deal to be the site’s launch partner. The screen’s location and size is ideal to capture the attention of affluent, tech-savvy Chinese passengers that Huawei are trying to reach. Upgrading from static to digital gives Huawei the opportunity to fully engage with passengers with bold immersive messaging, while providing greater creative flexibility and increased memorability and recall from the audience.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingFinding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

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  • The Connected Consumer
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