Al Kelly, Former President of American Express, Brings Decades of Experience Managing Complex Public-Private Partnerships
NEW YORK, NY — Intersection, the company behind LinkNYC, has announced that it has selected Al Kelly as President and Chief Executive Officer. Kelly is the former President of American Express, where he held several senior positions over his 23-year career, including Head of the Global Consumer Group. While at American Express he began the company’s digital transformation. Kelly also brings significant experience managing public-private partnerships as President and CEO of the 2014 NY/NJ Super Bowl Host Committee and as Chairman of the 2015 Papal Visit to New York City.
LinkNYC is a first-of-its-kind communications network that is replacing more than 7,500 payphones with the largest and fastest free municipal Wi-Fi network in the world. Intersection is owned by a consortium of investors led by Sidewalk Labs, an Alphabet company.
“Intersection’s breadth of municipal partnerships and media assets combined with its extensive design and technology expertise is unprecedented and I’m thrilled to lead its talented team as we capitalize on the immense opportunity in front of us,” said Al Kelly. “LinkNYC is just the beginning of what’s possible when media and technology work together to bring digital experiences into physical space. Intersection is at the forefront of delivering innovative solutions to improve life in cities while strengthening the critical relationship between local governments and their residents and businesses.”
“Al’s experience managing global-scale businesses combined with his demonstrated leadership in partnering with the public sector on complex projects makes him a perfect choice to lead Intersection as we work to bring connectivity solutions like LinkNYC to cities across the world,” said Intersection Chairman Dan Doctoroff. “Al has a well-earned reputation as a strong but caring leader and an extremely sharp strategic thinker, inspiring those who have worked with him throughout his career.”
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media