Buy-Side Leadership Council to Provide Insights on the Development of the Digital Video Advertising Marketplace
NEW YORK, NY — The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today announced the center’s first Board of Advisors comprised of 19 high-level executives from blue-chip brands and leading agencies. This new group will provide insights and recommendations that will help propel digital video – including mobile, over-the-top, and all other platforms – as a dynamic medium for creativity in programming and marketing. Its counsel is expected to impact initiatives that will range across technology, content, measurement, consumer insights, and other areas, such as the NewFronts.
Individuals named to the Digital Video Center Board of Advisors include:
- Jordan Bitterman – Chief Strategy Officer, Mindshare
- Ari Bluman – Chief Digital Investment Officer, GroupM
- David Cohen – Chief Investment Officer, UM
- Mac Delaney – Senior Vice President, Programmatic, SMG Group
- Carl Fremont, Global Chief Digital Officer, MEC
- Marianne Gambelli – Chief Investment Officer, Horizon
- Jennifer Gardner – Director Media Investment and Partnerships, Unilever
- Jon Halvorson – Director, Global Media & Entertainment, General Motors
- Adam Kasper – Chief Media Officer, Havas
- Mike Law – Executive Vice President, Managing Director, Video Investment, Dentsu Aegis
- John Lisko, Executive Communications Director, Saatchi & Saatchi
- Kristian Magel – Chief Investment Officer, Initiative
- John Muszynski – Chief Investment Officer, Spark
- Lou Paskalis – Senior Vice President – Enterprise Media Executive, Bank of America
- Amanda Richman – President, Investment & Activation, Starcom WW
- Jonathan Schaaf – President, Digital Investment, Omnicom Media Group
- Adam Shlachter – Chief Investment Officer, DigitasLBi
- Julian Zilberbrand – Executive Vice President, Activation Standards, Insights and Technology, Zenith
“A deep understanding between media buyers and sellers is critical in overcoming challenges and finding opportunities in the digital video advertising arena,” said Anna Bager, Senior Vice President, Mobile and Video, IAB and General Manager of the Digital Video Center. “This new advisory board is being established to bridge the gap between the buy and sell-side – allowing for an open forum where discussion and debate can take place in the name of building a stronger foundation for digital video’s growth.”
Emphasizing the importance of these types of conversations, the buy and sell-side will be brought together on stage at the IAB Digital Video Marketplace conference on Monday, June 8, in New York City. The event will feature a special fireside chat on transacting for video between Advisory Board-member Mike Law, who will represent the media buying part of the equation, and Peter Naylor, Senior Vice President, Advertising Sales, Hulu and Chairman of the Board of the Digital Video Center, who will provide the publisher perspective.
“There is no question that digital video is garnering major consumer attention and that brands want to be a part of the experience,” said Law. “While the medium’s growth has been skyrocketing, meaningful discussions between marketers, agencies, and publishers will be vital if we’re going to tap into its full promise. With the establishment of this new Advisory Board for the Digital Video Center of Excellence, IAB is ensuring that these types of important conversations happen on an ongoing basis.”
“The voice of the buyer is something that we knew was critical to add to the conversation happening at Video Center, since we will be living with today’s decisions well into the future,” said Naylor.
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.