Advertising Campaigns to Reach Consumers Across Downtown Toronto Using 4K HD Digital Signage Displays
TORONTO, CANADA — Toronto’s transit shelters will be outfitted with high definition digital signage displays, according to Astral Out-of-Home. A total of 40 transit shelters across Toronto’s downtown will be equipped with 84-inch HD digital signage screens. The deployment will be the first digital out-of-home (DOOH) network in Canada to offer advertisers the option to display their campaigns in brilliant 4K HD resolution.
Designed by Kramer Design Associates, the new digital transit shelters will be installed in strategic locations throughout downtown Toronto. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home’s state-of-the-art broadcast control center. Forty faces will initially be installed and fully operational by December 2014, just in time for the holiday season, the advertising community’s busiest time of year. Plans to expand the network will continue throughout the year.
“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,” said Luc Quétel, President, Astral Out-of-Home. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”
Last May, Astral Out-of-Home launched a street-level DOOH network in the heart of Montréal. Montréal’s network features eight high definition digital signage columns that were created by a renowned industrial designer, Michel Dallaire, to reflect the unique character of Montréal’s Quartier des Spectacles. Astral’s Montréal network also included static backlit columns in addition to the digital signage columns. The new DOOH network expanded Astral’s inventory to more than 40 advertising faces across downtown Montréal.
As a partner of the City of Toronto, Astral Out-of-Home operates the city’s street furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighborhood maps, columns displaying public service announcements, bike racks, automatic public washrooms, and benches across the City of Toronto.
Free Online Tools for Media Buyers and Planners
The DOOH Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital place-based screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.