AMI/EYE Play Digital Out-of-Home Jukebox Network Reaches 23,000 Bars and Restaurants Across the United States
NEW YORK, NY — EYE Corp Media has entered into an advertising sales partnership with AMI Entertainment Network, a leading entertainment provider for bars and restaurants. AMI’s digital jukebox network, currently in over 23,000 bars across the United States, will be represented as part of EYE’s expanding media portfolio of digital out-of-home (DOOH) advertising networks.
AMI’s advertising will be packaged as EYE Play, offering static ads, full motion video, interactive entertainment, micro-sites and a proprietary mobile app called AMI BarLink. The network engages bar patrons at a mass scale with music and video content that generates more than 27 million paid transactions each month with 2 million coming through AMI BarLink. EYE has the ability to track every transaction and capture every interaction and monitor mobile activity to deliver a rich set of metrics to advertisers and agencies showing user engagement and proof of performance.
Last October, EYE entered into an agreement with StopTips, a rapidly-growing digital transit media company with screens across key commuter routes in the New York DMA, most notably along the New Haven Metro-North line and Danbury branches.
EYE Corp Media is also one of the largest mall media operators in the United States with more than 300 of the country’s top shopping malls, enabling advertisers to target audiences hyper-locally, regionally or nationally across both traditional and digital out-of-home media.
“We are excited to work with AMI in leveraging their digital technology to deliver clients scalable and repeatable advertising solutions that are easy to implement,” said Jeff Gunderman, President of EYE Corp Media. Mr. Gunderman is an outspoken leader on the integration of mobile and social technology with out-of-home media, speaking most recently at the DSE 2015 Digital Out-of-Home Strategy Summit. “The capabilities of this digital network of fully connected and touchscreen-enabled displays means advertisers can now target and engage difficult-to-reach audiences in a location and time when they are very receptive to advertising. I can’t think of a better compliment to our shopping mall and transit networks.”
Mike Maas, President and CEO of AMI Entertainment Network added, “We have always been at the forefront of cutting-edge digital jukebox and video systems, and EYE Corp Media is the right company with industry leading vision and capacity to leverage at scale our nationwide bar and restaurant network.”
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.