Clear Channel to Add DOOH Screens and Mobile Interactivity with Bus Shelter Advertising Contract Win
UNITED KINGDOM — Bus shelters across the London Borough of Tower Hamlets will receive a major upgrade that includes DOOH screens and mobile interactivity, according to Clear Channel UK. The company was recently awarded an advertising contract following a competitive tender by the Tower Hamlets Council. Clear Channel currently operates street furniture contracts under its Adshel brand in over 250 local authorities across the UK.
Clear Channel will sell advertising space at Tower Hamlets Council-owned bus shelters and take responsibility for their cleaning and maintenance. As part of the 15-year contract, the company will replace and upgrade shelters across the borough. Major upgrades include replacing 99 bus shelters, installing 30 Adshel Live DOOH screens and converting a number of traditional paper bus shelters to scrolling Adshel 6-sheets. All of the bus shelters will be fitted with Clear Channel’s Connect Mobile Platform technology, allowing people to access interactive content via their smartphones, including real-time journey information, games, vouchers and videos.
“We are very pleased to have agreed this contract with Clear Channel as they embark on replacing all 99 bus shelters across the borough over the coming months,” said Mayor of Tower Hamlets, John Biggs. “The provision of these shelters has been at nil cost to the council and Clear Channel will provide more modern shelters which will have improved seating and lighting. In fact, a profit share arrangement in place means that some of the income generated by advertising on these bus shelters will be reinvested into or costs for maintaining the public highway.”
“We are delighted that Tower Hamlets shared our vision to offer world-class outdoor advertising in the borough. For advertisers, it offers the opportunity to use state-of-the art digital screens and classic Adshel to reach fantastic audiences in one of the most vibrant boroughs in the capital. For local residents and the council it means a major upgrade to the bus shelters that are cleaned and maintained without cost to the tax payer,” said Justin Cochrane, CEO, Clear Channel UK.
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