Digital Out-of-Home Networks by Venue
DOOH Media Reaches On-the-Go Leisure Travelers and Commuters
The widespread use of public transportation along with the proliferation of mobile devices has had a significant impact on consumer behavior, making on-the-go lifestyles more common. Out-of-home advertising (OOH), which includes traditional and digital billboards, transit, and venue-based media reaches consumers during the 70% of the day when they are outside of home, according to the OAAA.
Each day, thousands of leisure travelers and commuters pass through transportation hubs such as airports, railway stations and bus terminals, which are major point of contact for brands to reach on-the-go consumers. Out-of-home media operators have made substantial investments in expanding digital networks across transportation hubs that include mobile, social and interactive capabilities.
According a JCDecaux’s Global Shopper Connection report, 87% of travelers said that advertising helps them to better understand local culture, and as a result they payed special attention to airport advertising when visiting a city for the first time.
Digital out-of-home (DOOH) advertising networks are ideal for reaching on-the-go consumers as they move throughout their entire journey. Studies have shown that when people are outside of the home they tend to be in a more focused and alert mindset, making DOOH media perfect for delivering branded messages. Transit authorities and municipalities gain additional benefits from DOOH media networks that include revenue from transit advertising as well as increased safety and security.
DOOH by Venue: Transportation
- By SMD Editor on March 25, 2015
Astral Out-of-Home has launched a new DOOH ad network with Agence Métropolitaine de Transport (AMT) at Centre-ville, Longueuil terminals, and Lucien-L’Allier station.
- By SMD Editor on March 19, 2015
RMG Networks has entered into discussions with certain unaffiliated third parties regarding the proposed sale of its RMG Airline Media Network. The contemplated sale does not include RMG Office Media Network.
- By SMD Editor on March 5, 2015
Eye Airports has launched a state-of-the-art curved digital advertising display London Stansted Airport. The new screen spans more than 39 feet and includes flight information
- By SMD Editor on February 3, 2015
Titan has been awarded a new five-year transit advertising contract with Metro Transit with rights for two additional one-year options. Titan has worked with Metro Transit for the past seven years.
- By SMD Editor on November 13, 2014
New York’s first fully digital transit hub, the Fulton Center, has opened to the public and features the MTA’s largest digital place-based (DPB) network to date with more than 50 digital signage screens.
- By SMD Editor on November 6, 2014
The MTA’s On the Go digital OOH transit network has reached a new milestone. The kiosks are now activate in 30 stations across the MTA’s system including the Bronx, Brooklyn, Manhattan and Queens.
- By SMD Editor on October 25, 2014
The Chicago Transit Authority has announced an expanded pilot of smart beacons in partnership with Titan, a leader in transit-based DOOH advertising.
- By SMD Editor on July 31, 2014
Clear Channel Airports has launched a nationwide digital out-of-home (DOOH) network of interactive charging stations at three of the country’s busiest airports.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media