Tap Payment Collects Donations for Walking Wounded Using National DOOH Media Campaign in Shopping Malls
AUSTRALIA — A DOOH media campaign on behalf of Walking Wounded, a veteran support group, is raising awareness and collecting donations across Australia to support returning veterans overcome trauma suffered from their service and reintegrate with society.
The campaign uses strategically placed digital out-of-home (DOOH) media displays equipped with Tap Payment technology to reach consumers and raise funds for the cause in high traffic shopping mall locations.
“The level of suicide, incarceration, family break-ups and homelessness among soldiers as a result of what they’ve witnessed while at war is tragic and needs to be addressed,” said Brian Freeman, CEO and Founder of Walking Wounded. “It’s terribly sad to think that while 46 good men have died fighting for Australia in active service since 1999, more than 239 have taken their own life since returning home.”
“The only way we can address this serious problem and cut the significant rate of suicide, is for us to be out in the community, engaging with these wonderful people and getting them the help they need, but this effort needs funds and resources and that is why Walking Wounded is appealing to the Australian community to donate via this national outdoor campaign,” added Freeman.
Integrating Tap Payment with oOh! Media’s DOOH media network enables Australians to make a $1.99 donation to Walking Wounded with a tap of their credit card at major shopping centers throughout Australia including Chatswood Chase (NSW), Indooroopilly (QLD), Chadstone (VIC), Myer Centre (SA) and Garden City Booragoon.
“The addition of Tap Payment was an exciting evolution that will raise much need funds for Walking Wounded,” said Brendon Cook, CEO, oOh! Media. “This is the first time that DOOH media has facilitated a national campaign of financial transactions via Tap Payment technology built into advertising panels. This technology has opened up a whole new range of possibilities for out-of-home advertising.”
The Walking Wounded fundraising campaign follows on from creative agency BCM Partnership’s awareness campaign that features stories of Australian soldiers who took their own lives and has been running across oOh!’s road, retail, airport, café, venue, sport and online assets. The initial awareness campaign resulted in 11 returned veterans and 50 families reaching out for help. Offers of support have been pouring in from thousands of Australians.
“We hope the level of engagement we have seen since starting our campaign will translate into raising enough money to fund mobile support teams, consisting of older and experienced veterans in every state and territory, who will provide help for contemporary veterans returning from war,” said Freeman. “Last year, Walking Wounded traveled from the tip of the Cape York Peninsula to Tasmania, holding 100 briefings in 89 towns and cities informing service men and women on the intervention support and mental health services we can provide. We want to give these men and women a lifeline of help and stop further suicides of these valuable Australians.”
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