Itsu’s Heart Healthy DOOH Advertising Tempts Hungry Travelers at Peak Departure Times
UNITED KINGDOM — Eye Airports has partnered with itsu, a UK-based restaurant chain focused on heart healthy cuisine, to entice hungry travelers with a strategically timed digital out-of-home (DOOH) campaign at London Stansted Airport. Itsu’s DOOH advertising campaign is designed to raise awareness of their newest restaurant location at Stansted Airport.
The campaign is running throughout the airport including Eye Airport’s newly launched giant, curved digital signage screen, as well as on elevated digital signage displays (D6) throughout Stansted High Street. The advertising shows two creative executions strategically aimed at different times of day. One promotes a breakfast menu for early departures and the second campaign promotes for Itsu’s afternoon menu. Digital out-of-home campaigns, such as itsu’s demonstrates how brands can achieve both targeting and flexibility within a captive environment helping to drive passengers to restaurants at key times of the day.
“We are very excited to be involved in this hugely exciting launch which capitalizes on the major investments taking place at Stansted,” said Tim Hufford, Eye Airports’ Business Development Director. “Owing to our great relationship with M.A.G, we were able to tie-in a strong, multi-faceted DOOH advertising campaign at high profile digital sites to coincide with the opening of the restaurant. We plan to do much more of this in the future.”
Pivotal to the Eye Airports network, London’s Stansted Airport offers more scheduled European destinations than any other UK Airport. It is currently the fastest growing major airport in the country and served 20.6 million for the twelve months ending February 2015.
“Itsu prides itself on offering lower fat, lower calorie options that don’t compromise on taste and flavor and we’re delighted this exciting brand is taking its place alongside the many new cafes, bars and restaurants opening at Stansted as part of our £80million terminal transformation,” said Beth Brewster, M.A.G Retail Director. “Itsu is a real healthy living choice and with the option to either dine in or simply grab and go it will be very popular among passenger seeking tasty healthy options before taking flight.”
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.