More Than 60 Digital Wayfinding Displays Provide Event and Directional Information
SAN JOSE, CA — Orlando’s Orange County Convention Center (OCCC) has just installed 66 digital wayfinding displays to help convention attendees find their way through the massive complex. The OCCC is the second largest event facility in North America and hosts over one million attendees and more than 200 events a year. Using digital wayfinding displays enables the OCCC to provide dynamic event information and improve the overall visitor experience.
The wayfinding system was designed and installed by Array Interactive, a Silicon Valley-based digital signage agency. The wayfinding display’s content management system enables the OCCC staff to dynamically control the center’s live activities by routing directional and exhibitor branded content onto all 66 digital signage displays across four floors.
“The OCCC needed a solution that was comprehensive, adaptive, secure and easy to update,” adds William Kwok, Array Interactive’s CEO. “We created an intelligent application that integrated with the center’s Ungerboeck event management system to access real-time event data, dynamically convert it to the right information and deliver it to the right combination of displays. The system manages the constant delivery of a large amount of information to make navigating a complex environment easy.”
“Our motto is to make sure every visitor has a great experience, from the time they enter the convention center to the time they leave,” says Yulita Osuba, OCCC Deputy General Manager. “With seven million square feet under roof, one of the most important things is navigation.”
“Now, instead of posters or static signs in a few locations, digital wayfinding displays throughout the facility helps our visitors orient themselves and direct them to their meeting location.” Says Yulita Osuba, “Since the system was implemented, we’ve received many compliments from our guests. It’s helped create a great overall experience.”
“In terms of ease, sustainability and efficiency, we’re seeing event facilities elevate every aspect of the guest experience,” adds Kwok. “More and more companies understand how important this is.”
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
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