Digital Signage Streamlines Smartphone Selection Process


Digital Signage Touchscreens and Holographic Projections Increase Customer Service and Reduce Operating Costs

ANTWERP, BELGIUM — Digital signage touchscreens are playing a significant role helping customers to select the right smartphone and reduce operating costs at Telenet Mobile. What’s really unique about Telenet Mobile’s concept is that they have managed to provide a high level of customer service while reducing the need for sales staff by using state-of-the-art technology.

Telenet Mobile, a Belgian mobile retailer, is testing a new point-of-sales retail concept that uses a combination of interactive digital signage and holographic projection to guide customer selection. When a customer arrives at  Telenet Mobile’s concept store, three 46-inch touchscreens guide customers to help make their primary smartphone selections from a the store’s large assortment of available mobile devices. After a customer enters their preferences, such as price range, multimedia features, mobile phone plans, and accessories the customers is then presented with three possible smartphones choices that include details on each model. The customer is then guided to specific locations inside the store where they can pick up and examine each of their selections more closely. A 10-inch LCD screen sits above each smartphone display, when a customer picks up a smartphone it triggers the screen to display additional details about the mobile device. Customers can then get additional assistance from a virtual specialist by walking over to Telenet Mobile’s Smart Care Corner, where a holographic projection links them directly to a specialist team at the Telenet’s headquarters.

“Every aspect of the point-of-sales environment has been consciously assembled to result in optimal customer experience and maximum conversion,” said Philip Van den Driessche, DOBIT Account Manager. “Telenet Mobile’s intention is that the store concept will result in the best possible level of customer satisfaction for the longest possible period. That requires a personal approach. At the same time, Telenet Mobile is committed to cost efficiency and consequently our proposal made optimal use of effective technologies. Customers do as much as possible themselves, although Telenet Mobile staff is always at hand should they need assistance.”

scala_smartspot_1“The concept store in Antwerp has been open for a while now and the first reactions have been wildly positive. The average customer appreciation level of the store is very high,” says Marc Bruers, CEO of DOBIT. “We are seeing that they do use the interactive tools that we have provided for them. And, very important, the average order value per customer is notably higher than that of other Telenet Mobile stores.”

Telenet Mobile’s concept store was developed by DOBIT, a Belgian-based audio-visual integrators. The success of Telenet Mobile’s concept store in Antwerp has led Telenet to roll out the concept to more of its locations.

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