Verizon’s Destination Store Transforms Shopping Into an Interactive Playground Designed to Educate and Engage
BLOOMINGTON, MN — Let’s say goodbye to mundane retail and hello to the new interactive playground. That’s exactly what Verizon has created with the launch of their first Verizon Destination Store concept at the Mall of America in Bloomington, Minnesota. Verizon’s concept store is the latest example of how retailers are blurring the lines between online virtual experiences and traditional brick and mortar retail. Today, physical retail environments have to compete with the online virtual world to elevate the experience and provide a reason for consumers to visit a physical store.
Verizon’s Destination Store elevates brand engagement by turning the store into an interactive playground designed to demonstrate broader concepts about how mobile technology can enhance day-to-day living for consumers. The store uses a combination of interactive technologies that include digital signage and video walls where shoppers can learn about and experience wireless technology throughout the 10,000-square-foot retail space.
The store’s Lifestyle Zones include Get Fit: a virtual walking station for the active sports and fitness buff. Amplify It: a digital DJ booth, Amplify It Music Mixer and a Wall of Sound with 299 speakers. Have Fun: a virtual mini golf course for gamers. Home and On The Go: has the smart home accessories that guests can try out. Anywhere Business: showcases an array of business-friendly smart accessories for the mobile professional and entrepreneur. Customize It: has a digital photo booth and mix and match zone for guests to create a custom case. The store also features interactive exterior windows, an interactive avatar wall, a wireless workshop area, and an expansive assortment of mobile devices and accessories.
“The Verizon Wireless 4G LTE network and extensive line-up of devices and smart accessories have made the mobile lifestyle a reality,” said Seamus Hyland, president, Verizon Wireless Great Plains Region. “By creating a new shopping experience punctuated by highly trained zone specialists and an integrated in-store and online shopping experience, we are forever changing the mobile retail experience.”
Verizon’s Destination Store was developed with Sparks Retail and is part of a broader initiative that includes the redesign of Verizon Wireless’ more than 1,700 retail stores nationwide. Called Smart Stores, the newly redesigned locations showcase the same mobile lifestyle zones as the Verizon Destination Store but on a smaller scale.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
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