Clear Channel Phone Kiosks to Provide Wi-Fi and Interactive Maps to the Public, Along with Digital OOH Screens
UNITED KINGDOM — Starting next week, Clear Channel UK will begin replacing London’s iconic pay phone booths with new state-of-the-art interactive kiosks. The new payphones re-imagine the iconic London phone box for the 21st Century, paying homage to a design classic, while breathing life back into the traditional, and instantly recognizable, British payphone. The rollout of the new phone kiosks follows on Clear Channel UK’s acquisition of Arqiva’s payphone division earlier this year.
The new phone boxes will feature Wi-Fi, interactive local maps and payphone services, with an Adshel Live digital screen integrated into every unit. The screens were designed and built by Amscreen at their factory near Bolton, creating vital jobs in the area and supporting manufacturing in the UK.
As part of their commitment to transforming and enhancing UK high streets, Clear Channel will also plant and care for a tree in the local area for every phone box they upgrade. The new trees will be planted in partnership with international environmental charity, Trees for Cities.
“Trees are one of the most vital elements of liveable and healthy cities. They help create spaces that promote physical activity, reduce mental illness, and enhance community cohesion and a reconnection with nature. They clean pollutants from the air, prevent flooding, mitigate the urban ‘heat island effect’, shield traffic noise, and provide an essential habitat for the biodiversity that supports our ecosystem services. Tree-lined streets increase property values and promote economic activities in business districts. It is remarkable how much we rely on trees, yet how much we can take them for granted. Our cities’ environments and tree stocks face multiple risks and threats, and their futures are integrally tied to the actions of the business sector. The leadership and vision that Clear Channel has demonstrated in supporting and promoting this program is truly inspirational. They have set a high benchmark and a challenge to other companies to follow that can help secure resilient urban environments for generations to come,” said David Elliott, CEO at Trees for Cities.
By the end of 2016, Clear Channel will have installed over 100 new phone boxes in London. This will rise to up to 500 boxes in London by the end of 2017, bringing the number of Adshel Live screens across the country to over 1,500 locations, further enhancing the UK’s only national roadside digital out-of-home network.
“We’re enormously proud to announce the return of Adshel Live to London, bringing the flexibility and dynamism of the network back to advertisers in the capital,” said Justin Cochrane, CEO of Clear Channel UK. “Not only does this announcement mean amazing opportunities for advertisers in key retail locations right across the capital, it also means hundreds of beautifully designed, British-built phone boxes offering valuable services such as public Wi-Fi and interactive local area maps.”
“Clear Channel can trace our roots in London all the way back to 1936 and we’re committed to this wonderful city. Our new phone boxes will become part of the fabric of the capital and we’re delighted to be working with Trees for Cities to plant a tree for each and every phone box we upgrade. This announcement will see us enhance the urban environment, provide valuable public services and leave a lasting legacy for Londoners,” added Cochrane.
“Over the last year we have delivered more than 1200 screens as part of the Adshel Live network and we’re now very pleased to be able to extend our partnership with Clear Channel with a ground-breaking new product. We’ve worked closely with the team to design and manufacture an entirely new unit that we’re confident will revolutionize the on-street out-of-home space,” said Simon Sugar, CEO, Amscreen.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
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