Clear Channel UK’s Expands Storm DOOH Network in Borough, Battersea, Wandsworth and Merton
UNITED KINGDOM — Clear Channel UK has expanded its DOOH network with four new digital billboards across London in Borough, Battersea, Wandsworth and Merton. Storm, Clear Channel UK’s outdoor network, is now the largest billboard network in London spanning 14 boroughs. These four new sites are the latest in Storm’s expansion, which continues nationwide with the recent launch of Storm The Mile in Leeds.
According to Clear Channel UK, the new locations include Storm Borough High Street, which was just launched this month, and is ideally placed to reach an affluent metropolitan audience in Borough, home to young professionals, a buzzing nightlife and a trendy tourist hub, and is just a stone’s throw from London’s famous Borough Market, which receives 4.5 million visitors per year. The site itself, set within a customizable lighting border, boasts fantastic sight lines for uninterrupted views and targets both pedestrian and vehicular traffic heading from the newly reconfigured Elephant & Castle towards The City and Tower Bridge, Southwark, Borough, Blackfriars and Bermondsey.
Launching this June, Storm Nine Elms Batterseawill be in the heart of Battersea’s new premier riverside Embassy Gardens development, where the American and Dutch embassies have moved to create a vibrant diplomatic precinct. Overlooking Nine Elms Lane, the site will benefit from high dwell times on this busy route, in an area tipped to become the Mayfair of The Thames’ south bank. The site will sit next to the River Thames, in close proximity to affluent Chelsea and Kings Road, as well as London’s iconic Battersea Power Station. Targeting wealthy South and Southwest London consumers, the site will also benefit from an international audience, given the embassies in the area.
Also launching next month is Storm Wandsworth Bridge, located in an area of heavy congestion directly on the approach to Wandsworth Roundabout. The site will target high traffic flow from areas such as Chiswick, Putney and Parsons Green; traveling towards Battersea, the newly redeveloped Nine Elms, Clapham in South West London and beyond into the affluent Surrey and home counties green-belt. The screen will offer uninterrupted display across Wandsworth Bridge and feature a unique design, taking architectural inspiration from Battersea Power Station and paying homage to the local area with a stand-out “Wandsworth” motif. Audiences who will travel past this site have been found to be more likely to be in full time employment, working at director level and live in areas which boast some of the most expensive houses in South West London.
And Storm A3 Tower, which will be newly transformed to include a striking asymmetrical back-lit mesh design, will be situated on the A3 in Merton connecting South West London with the South West coast and is set to launch in June. Located on Shannon Corner in close proximity to Wimbledon and Kingston, Storm A3 Tower will target vehicular commuters and an older affluent audience, found to be more likely earn over £50k and attracted to innovative technologies.
Free Report: 7 Content Marketing Tips Every Business Should Know
Research has shown that organic search is responsible for more than 60% of a website’s traffic, and Google currently has more than 93% of the organic search market, so being visible in Google matters.
Search engines have become an indispensable part of the decision-making and buying process, which means that visibility in organic search results is paramount for every business. Visibility in organic search results connects you with searchers who are most likely to engage with your company, but gaining visibility on Google is challenging for most companies.
Having an online presence does not automatically guarantee online visibility. Recent changes to Google’s search algorithm have had a major impact on how content is ranked in online search results, creating winners and losers in the process. This free guide provides you with the facts you need to succeed in today’s online search environment.