Morten Gotterup Brings Over 20 Years of Transit Media and Advertising Sales Experience to Clear Channel Airports
NEW YORK, NY — Morten Gotterup has joined Clear Channel Airports as President. Gotterup will direct all aspects of CCA’s business including finance, operations, procurement and sales and marketing functions. He joins CCA from Global Brand Ventures where he successfully led Westfield’s efforts to create media and sponsorship platforms across various retail and transit environments.
In his new role, Gotterup will identify potential new business relationships and deepen existing partnerships to achieve revenue performance goals and drive growth for CCA. In addition to being responsible for the P&L and capital budget of CCA, Gotterup will oversee all business functions and secure high-level agency and advertiser meetings.
“This is an exciting time to join Clear Channel Airports and I am honored to take on the role as President to further establish the company’s position as the leading provider of the most cutting edge advertising solutions to airports all over the world,” said Gotterup. “CCA has greatly enhanced the customer journey for airport passengers with its engaging, unique and first in class digital media networks, and I am looking forward to leading this extraordinarily talented team to even greater success.”
Gotterup has held various roles in the out-of-home (OOH), entertainment and retail/transit media industries. As Senior Vice President of Global Brand Ventures for five years, Gotterup led the group that was responsible for connecting global brands to the hundreds of millions of Westfield shoppers with highly effective, relevant and interactive media experiences. Prior to that, he was the Executive Vice President of Business Development at Kinetic Worldwide, the world’s largest planner and buyer of OOH media. Prior to Kinetic, he was a Managing Director at WebAds and CEO of Litelogic Inc. Gotterup began his career as one of the original employees of MovieFone and then became SVP and General Manager of Clearview Cinemas.
Clear Channel Airports has announced new partnerships and concession renewals in the last 16 months, which include comprehensive media programs with advanced digital capabilities to airports, including, Washington Dulles International Airport, Reagan National Airport, Minneapolis – St. Paul International Airport, Punta Cana International Airport, Austin Bergstrom, Atlanta-Hartsfield International Airport, Nashville International Airport, Honolulu International Airport and Santa Barbara Airport. Other major airport partnerships include Chicago O’Hare and Denver International — two of the nation’s Top 5 busiest airports.
Gotterup is a graduate of Saint Mary’s College with a BA in History and Pepperdine University with a Masters of International Business. He served on various boards as a trustee, including the Red Bank YMCA and Riverview Medical Center.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media