Five-Year Deal Expands Clear Channel Airport Digital Media Network with New Digital Assets Throughout ABIA
AUSTIN, TX — Clear Channel Airports (CCA) has announced a five-year extension with Austin-Bergstrom International Airport (ABIA), the 34th busiest airport in the U.S. serving more than 12 million passengers annually.
As part of the new agreement, Clear Channel Airports will expand its media program to include new digital out-of-home assets to enhance the travel experience and provide experiential advertising opportunities for local and national brands. According to CCA, their expanded media assets will reach more than 12 million passengers annually, including those traveling to Austin’s conferences, festivals and events, such as South by Southwest Conference and Festivals (SXSW) which attracts over 300,000 attendees annually.
- Upgraded LED video walls above both main arrival escalators, LED video walls suspended overhead in the central-most point of the concourse, visible to all arriving passengers
- Enhanced advertising content management system, which allows for layout approval in advance, automated posting and removal dates for advertiser content
- Twelve 55-inch and 85-inch low-profile vertical digital displays placed in key passenger dwell areas such as the food court, gate hold and concourse walkways
- Increased number of LCDs and larger 75-inch screens in baggage claim
- Additional exterior large format displays on terminal buildings, parking/rental car facility, parking lot and along the main airport drive
“Clear Channel Airport’s commitment to the latest digital media technologies showcases the exciting opportunities that await SXSW registrants arriving each March and helps further cement Austin’s reputation as a cutting-edge city teeming with business, cultural and educational opportunities,” said Peter Lewis, Deputy Head of Sales & Exhibitions, SXSW Conference & Festivals. “Their media program at ABIA has become a staple for official SXSW clients and affiliated brands over the past few years.”
“We are thrilled to extend our partnership with Austin-Bergstrom International Airport and build upon the tremendous success we achieved over the last five years,”said John Moyer, SVP, Business Development, CCOA. “We look forward to helping brands engage with ABIA’s sophisticated domestic and international passenger base via our state-of-the art advertising solutions and technologies that travelers expect in a thriving tech community like Austin.”
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.