Digital Billboard Reaches Commuters on the Border of Brampton, Mississauga, and Toronto
TORONTO, CANADA — Cieslok Media, a leading provider of large-format out-of-home advertising across Canada, has launched a new double sided digital billboard strategically located on the border of Brampton, Mississauga, and Toronto. The new billboard’s sleek structure welcomes commuters to the City of Toronto at the corner of Albion Road and Steeles Avenue West, targeting East and West bound traffic.
The modern v-shaped structure is on route to Highway 427 and the 407 Express Toll Route, and located on a major throughway to the Toronto Pearson International Airport. Major entertainment destinations such as the OLG Woodbine Racetrack and Wild Water Kingdom amusement park also pass by the location. The local area is compromised of career focused, highly educated, affluent ethnic households with an average income of $112,216.
According to Cieslok Media, the new digital billboard measures 10 feet x 35 feet and produces brilliant, rich, high-contrast images using a 16mm pixel pitch. Brand advertisers will be able to deliver dynamic content with capabilities that include social media integration, live photo uploads, real-time triggered events, day parting as well as live data integration. The new outdoor displays can showcase up to six 10-second ad units in a 60-second loop.
“We’re proud to have launched this prominent, visually stunning structure welcoming commuters to the City of Toronto”, states Jörg Cieslok, President & CEO of Cieslok Media. “Strategically placed and beautifully designed, we’re excited to offer brands impactful large format displays in one of Canada’s major markets, reaching the on-the-go consumer”.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
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