Christie Expands CEN Network in Deal with National Amusements

Christie Expands DOOH Media Network in Deal with National Amusements

Christie Experiential Network Expands Digital Out-of-Home Footprint Across Northeast

NEW YORK, NY — Christie has announced a deal with National Amusements that will expand its digital out-of-home (DOOH) media network, Christie Experiential Networks (CEN), to theatre lobbies across the United States, significantly increases its footprint in the Northeast. National Amusements’ theatre locations include Connecticut, Massachusetts, New Jersey, New York, Rhode Island, and Ohio.

Christie Experiential Networks installations feature interactive and 3D content delivered on brilliant, animated digital posters and experiential displays, ranging from stand-alone units and digital panels arranged in an 8 foot high by 14 foot wide herringbone patterns.

Christie Digital Systems currently has more than 50,000 digital cinema projection products installed worldwide. The company also markets cinema sound products and operates a Network Operations Center that monitors more than 32,000 devices, including nearly 4,000 digital cinema screens and 4,700 screens of on-screen advertising.

“Selecting the Christie Experiential Network for National Amusements’ U.S. theatres emphasizes our commitment to lead the exhibition industry with the newest technological advancements,” said Shawn Sullivan, vice president U.S. and international business and legal affairs, National Amusements. “Digital technology has launched a revolution in the entertainment industry and, with this solution, we will introduce a whole new level of customer engagement that will further enhance the guest experience in our state-of-the-art cinema spaces.”

“Today’s tech-savvy audience demands the complete entertainment package, from the moment they step inside the lobby to the closing credits of their favorite movie,” said Kevin Romano, executive vice president, Allure, a Christie Company. “Few exhibitors understand this better than National Amusements, whose agreement with CEN is part of their commitment to provide their audiences with an unforgettable movie-going experience.”

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingFinding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

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