Chicago Transit Authority to Expand Network to More Than 400 Digital Out-of-Home Screens by 2019
CHICAGO, IL — The Chicago Transit Authority (CTA) is partnering with Intersection to create one of the country’s largest digital advertising networks adding 130 digital out-of-home displays throughout the CTA transit system. According to Intersection, the enhanced network will improve the experience for CTA customers, drive new revenue for the CTA, and unlock dynamic, context-driven digital opportunities for advertisers in one of the world’s top media markets.
The expanded network will be funded by Intersection and deployed over the next two years, expanding the existing CTA network from 283 digital displays to more than 400 digital out-of-home displays. Sixty of the new displays will be located in stations throughout the system, with 70 new digital urban panels located on-street before customers enter the system. Intersection will also replace 159 existing digital platform displays.
“Intersection is committed to transforming the transit experience in cities around the world by bringing digital into the physical world, and we are thrilled to build on our partnership with the CTA to position Chicago at the forefront of transit innovation,” said Scott Goldsmith, President, Cities and Transit, Intersection. “With hundreds of intelligent new displays and more than one million customers each day, this new digital network creates a platform for advertisers, brands, and the CTA to deliver more tailored, engaging, and ultimately, more useful experiences to customers.”
CTA customers will also benefit from responsive transit information on the new digital network, including real-time train arrival times, service updates, and emergency alerts, to make navigating the rail system more seamless and enjoyable. Digital urban panels located at street-level station entrances will also provide helpful information to customers before they enter the system.
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.