The Canadian digital out-of-home advertising space is highly influenced by geography. Canada is the world’s second-largest country by total area and because its land mass is so vast, there are no true national-scale digital out-of-home advertising networks. According to PQ Media, a leading provider of market intelligence, Canada in 2013 ranked third in consumer digital out-of-home exposure behind Australia and the UK; the US ranked fourth, but remains the world’s largest digital out-of-home market by revenue.
According to the Out-of-Home Marketing Association of Canada (OMAC), a non-profit trade association, its member networks currently operate more than 18,000 digital signage screens across Canada.
Approximately 80% of Canada’s 35 million citizens live in urban areas spread across 10 provinces and 3 territories. The largest urban concentrations are in Toronto, Ontario (5,583,064) followed by Montreal, Quebec (3,824,221), and Vancouver, British Columbia (2,313,328). Canada is one of the wealthiest countries in the world and has the eighth highest per capita income globally. Canada is the world’s eleventh-largest economy, with a 2012 nominal GDP of approximately US$1.82 trillion.
Digital out-of-home (DOOH) media, also known as digital place-based (DPB) media utilize strategically placed, networked digital signage displays to reach consumers with highly targeted messages in venues that include transportation hubs such as airports, and railway and bus terminals; executive networks in office-building lobbies and elevators; and shopping malls. DOOH advertising networks often provide advertisers with additional engagement opportunities that include interactive touch screens and mobile integration using NFC, BLE, and QR Codes. Advertisers can customize their messages to a specific location, time of day, or special event.
NOTE: This information is best viewed on a desktop or tablet in landscape mode, it will not display correctly on a smartphone.
Digital Out-of-Home Advertising Networks In Canada
|NETWORK||LOCATION||VENUE||REACH & DEMOGRAPHICS||INFO|
|Astral Out-of-Home (Bell Media)||Montréal street-level network of more than 30 digital out-of-home kiosks equipped with 72-inch screens||Street-level Urban Network||Downtown Montréal street-level digital OOH network located on major commercial streets reaching almost one million consumers each day||View Media Kit|
|Astral Out-of-Home (Bell Media)||Digital out-of-home rail network across Centre-ville, Longueuil terminals, and Lucien-L’Allier stations||Agence Métropolitaine de Transport (AMT) Montréal Rail Stations||More Than 29 million commuters pass through Montréal’s Centre-ville and Longueuil terminals and Lucien-L’Allier stations each year||View Media Kit|
|Astral Out-of-Home (Bell Media)||40 digital transit shelters equipped with 84-inch digital signage displays located in Toronto’s downtown||Digital Transit Shelters (Toronto)||Toronto is the fourth most populous city in North America with more than 2,600,000 residents. More than 25 million tourists visit Toronto every year.||View Media Kit|
|Canadian Digital Network||Sasktel Centre’s DOOH network has 32 55-inch screens, TCU Place has 26 55-inch screens. Affinity Place’s DOOH network has 32 55-inch screens.||Stadiums and Convention Centers in Saskatchewan||Sasktel Centre is the largest public indoor facility in Saskatchewan drawing over 650,000 people annually. TCU Place, Saskatoon’s Arts & Convention Centre, has more than 1.3 million visitors a year. Affinity Place hosts more than 300,000 visitors a year.||View Media Kit|
|Captivate||1,803 Screens in 192 office buildings in Toronto, Montréal, Edmonton, Vancouver and Calgary||Office Buildings||More than 6 million monthly impressions reaching affluent, influential business professionals||View Media Kit|
|Eyeshot Media||More than 1000 digital out-of-home screens in convenience stores across Canada with over 500 located in the Greater Toronto Area||Convenience Stores||Eyeshot Media delivers more than 15 million ad impressions each month at convenience stores across Canada||View Media Kit|
|Health Unlimited Television (HUTV)||Digital out-of-home network located in 285 healthcare waiting room across Alberta||Medical Offices and Healthcare Facilities||Reaches more than 800,000 patients and families each month in medical clinics and primary care waiting facilities. HUTV has an average dwell time of 90 minutes.||View Media Kit|
|IDS Canada||200+ locations across the Greater Toronto Area, Southwestern Ontario, Vancouver, Montreal, Calgary, Edmonton, and Ottawa||Medical Clinics and Healthcare Facilities||350,000 Canadians per month from 4 key demographics including Young Adults, Parents with Young Children, Active Adults, and Older Adults||View Media Kit|
|IMA Outdoor||IMA Outdoor’s Union Station DOOH network delivers more than 3.5 million monthly impressions across six strategically placed screens||Union Station Digital Network (Toronto)||Toronto’s Union Station is the busiest rail transportation facility in Canada, serving over 250,000 passengers a day||View Media Kit|
|MaxTV Media||Digital out-of-home network located in residential condo buildings across the Greater Toronto Area, Burlington, Kitchener, Waterloo, Guelph and Ottawa, NYC||Residential High Rise Buildings, Apartment Buildings, Hotels||Reach exceeds over 150,000 residents and visitors daily at more than 150 residential locations and hotels using close to 1000 digital screens in the elevators, mail rooms, lobbies, parking areas and other common areas.||View Media Kit|
|Pattison Outdoor||Digital out-of-home screens strategically positioned in concourses and passenger waiting areas||Calgary International Airport||More than 15 million travelers pass through Calgary International Airport annually||View Media Kit|
|Pattison Outdoor||Digital out-of-home screens in office building lobbies and elevators||Office Buildings||Network reaches more than 1.1 million professionals across Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal and Halifax||View Media Kit|
|Pattison Outdoor||Network of video wall in Toronto’s PATH and Holt Renfrew Centre concourse||Toronto Office Building Concourse||Concourse connects 50 office towers and subway stations with over 1,200 shops and services||View Media Kit|
|Pattison Onestop||Digital out-of-home screens throughout the Toronto Transit system and 10 Edmonton Light Rail Transit stations||Mass Transit||Toronto Transit network reaches more than 1,200,000 commuters daily; Edmonton Light Rail reaches more than 132,000 weekly commuters||View Media Kit|
|UB Media||Digital out-of-home network in Cinemas across Montréal||Cinemas||Reaches more than 11 million visitors a year through its 384 screens. Montréal is Canada’s 2nd largest metropolitan area.||View Media Kit|
|UB Media||Network of 300 digital out-of-home screens at leading college and university campuses across Canada||College and University Campuses||Reaches a 17-26 demographic||View Media Kit|
|UB Media||More than 1,800 digital out-of-home screens in bars and restaurants across Canada and represents the Touchtunes Network in Canada||Clubs, Bars and Restaurants||Reaches a 21-34 demographic||View Media Kit|