Branded Cities to Expand Digital Billboard Network in NYC

Branded Cities to Expand Digital Billboard Network in NYC

Digital Billboards to Reach 225,000 Daily Commuters Across from Port Authority Bus Terminal

NEW YORK, NYBranded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion digital billboards located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X.

Each digital billboard, measuring 20’ x 60’ with 20’x 8’ returns, provides more than 2,700 square feet of visibility, and will be angled to oncoming traffic, maximizing viewability and impressions for clients.

Expected to be deployed in Q2 of 2017, the signs will be marketed by Branded Cities Network as the “Midtown West Digitals” and will be positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue.

“On behalf of my partners at Eleven | X, PGIM and Norges, we are very pleased to have Branded Cities Network on-board marketing and managing these two great signs and expect very strong demand for them,” said, Steven J. Pozycki, Chairman and CEO of SJP Properties. “When Eleven | X was in the planning stages, we developed a signage program that the ‘Midtown West Digitals’ will be the centerpiece of. A number of our tenants have chosen to take advantage of the signage program for ‘The Gateway to the New West Side’.”

In addition to their ability to deliver video content, both signs will be capable of innovative digital out-of-home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.

“We are excited to add these two iconic digital signs to our portfolio of spectacular signage on one of the biggest intersections in the heart of Manhattan,” said Steve Ellman, Chairman & Chief Executive Officer of Branded Cities Network. “Manhattan continues to be a key market for BCN and to have the ability to add the ‘Midtown West Digitals’ to our media footprint of large format digital signage furthers our goal of having iconic media in iconic destinations.”

”The ‘Midtown West Digitals’ will provide our clients with impactful coverage to their consumers and breathe new life into a key and highly demanded area of Manhattan, further strengthening New York City’s digital transformation,” said Denise Levine, Chief Revenue Officer of Branded Cities Network.

Free Trend Report: Why Location Is the New Currency of Marketing

Free Trend Report: Why Location Is the New Currency of MarketingFinding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.

Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.

Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.

Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.

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