Bitposter Announce Partnership with Oxford Retail Consultants

Bitposter Announce Partnership with Oxford Retail Consultants

Partnership Brings Retail Point-of-Interest Data to Bitposter’s Out-of-Home Trading Platform

UNITED KINGDOMBitposter has entered into a partnership with Oxford Retail Consultants (ORC), a provider of consumer behavior analytics, to provide proprietary ‘point of interest’ data assets to the Bitposter Out-of-Home (OOH) trading platform.

According to Bitposter, Out-of-Home media buyers using the platform will now have access to Oxford Retail’s comprehensive StorePointGB data set which will enable them to source the location of, and target OOH campaigns near specific retail locations that include, service and leisure outlets, food stores, fashion retailers, barber shops, banks, nightclubs, and more across the UK. Bitposter’s platform reduces barriers to entry to the OOH sector by making it more efficient and transparent to buy. The partnership with Oxford Retail Consultants aims to attract new spend into the Out-of-Home media space.

“Partnering with ORC enables buyers on our platform access to invaluable ‘point of interest’ data. By undertaking a simple proximity analysis they will be able to enhance the targeting of their campaigns and select the best locations for their OOH activity. We hope that this initial partnership will be well received by our buyers and will create the opportunity to integrate additional ORC data assets and tools into our platform,” said Craig Mytton, Chief Revenue Officer at Bitposter.

“We’re very pleased to be offering our market leading StorePointGB data set on the Bitposter platform. Those who license the data will find it essential when it comes to planning and delivering their OOH campaigns. We also look forward to offering additional data products and services through Bitposter in the near future,” said Ben Aspinall, Deputy Managing Partner at Oxford Retail Consultants.

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