Astral Out-of-Home Acquires Macdonald Outdoor’s Digital Billboard Network

Acquisition of Macdonald Outdoor Expands Astral’s Digital Out-of-Home Inventory to 21 Large-Format Digital Faces Across Alberta

Acquisition Expands Astral’s Digital Out-of-Home Inventory to 21 Large-Format Faces Across Alberta

MONTREAL, CANADA Astral Out-of-Home will acquire Macdonald Outdoor’s digital out-of-home (DOOH) advertising network in Edmonton.. The acquisition includes nine large-format digital faces located at Edmonton’s most strategic intersections. Astral Out-of-Home also announced plans to erect 12 new large-format digital billboards in Edmonton and Calgary. The announcement mark Astral’s entry into Alberta and its new focus on developing large-format digital advertising across Canada.

Last month, Astral Out-of-Home launched a new street-level digital out-of-home network in the heart of Montréal. The network features eight digital signage columns that were created by a renowned industrial designer, Michel Dallaire, to reflect the unique character of Montréal’s Quartier des Spectacles. Astral’s new street-level network also includes static backlit columns in addition to the all digital columns for a total of 14 new advertising structures. With the new network, Astral has expanded it’s inventory to more than 40 advertising faces across downtown Montréal.

Along with its acquisition of Macdonald Outdoor’s digital faces in Edmonton, Astral Out-of-Home will erect additional digital faces in Edmonton and Calgary starting in September. This will bring the Astral Out-of-Home Digital Network to 21 large-format faces in Alberta and 73 across Canada.

“The Calgary and Edmonton markets are the biggest in Alberta, and the fourth and fifth most important in out-of-home advertising investments in Canada,” added Quétel. “Our entry into Alberta was a crucial part of our plan to extend our coverage to the national scale.”

“We are very pleased to acquire Edmonton’s top digital advertising network and to welcome Macdonald Outdoor’s team and its founder, Greg Macdonald, into our ranks,” said Luc Quétel, President, Astral Out-of-Home. “Macdonald Outdoor has made a name for itself with the quality of its digital structures and its commercial performance.”

“The company I founded today joins the most innovative player in the Canadian OOH industry,” said Greg Macdonald, President and Founder, Macdonald Outdoor. “Astral Out-of-Home is an extremely solid organization, and I look forward to continuing to expand our digital network in Alberta.”

These Astral Out-of-Home assets join current Bell Media properties in Alberta, including television stations CTV Edmonton, CTV Calgary, and CTV Two Alberta, as well as radio stations CJAY 92, 98.5 Virgin Radio, 104-9 Virgin Radio, Funny 1060 AM, 100.3 The Bear, and TSN 1260. Astral Out-of-Home is a division of Bell Media.

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