DOOH Ad Network To Reach More Than 29 Million Montréal Commuters Each Year
MONTRÉAL, CANADA — Astral Out-of-Home has increased its reach across Montréal with the addition of a new transportation-based digital out-of-home (DOOH) ad network with Agence Métropolitaine de Transport (AMT). The new DOOH ad network is live at Centre-ville, Longueuil terminals, and Lucien-L’Allier station.
Astral’s Réseau AMT Digital Terminus (Digital AMT Terminals Network) network features 14 digital signage columns with 70-inch single and double-sided, high-luminosity LCD screens. Each column loops six 10-second messages and are located in high-traffic areas in Longueuil terminal and Lucien-L’Allier station.
In addition, 39 digital signage displays will be located across AMT featuring 42-inch, 55-inch, and 70-inch LCD screens will display bus and train schedules along with advertising messages. The screens will also provide information for commuters such as AMT announcements, news headlines, and weather reports.
More Than 29 million commuters pass through the Centre-ville and Longueuil terminals and Lucien-L’Allier station each year. According to Astral, the Réseau AMT Digital Terminus network will guarantee optimal impact and reach for advertisers.
“These new screens provide the opportunity to reach target audiences during wait times,” said Éliane Tremblay, Director, Transportation Products, Astral Out of Home. “Combining user information with advertisements gives an undeniable edge for advertisers as they reach a very substantial audience of daily commuters.”
Astral Out-of-Home’s Digital Expansion
Astral recently launched a digital out-of-home network in Montréal’s Quartier des Spectacles that features eight digital signage columns created by a renowned industrial designer, Michel Dallaire. The street-level columns include static backlit faces in addition to the all digital faces. Astral currently has more than 40 advertising faces across downtown Montréal in addition to the new AMT network.
Last October, Astral announced that 40 digital transit shelters across Toronto’s downtown will be equipped with 84-inch HD digital signage screens. The deployment is the first digital out-of-home network in Canada to offer advertisers the option to display their campaigns in 4K HD resolution.
Astral Out-of-Home is a division of Bell Media.
Free Trend Report: Why Location Is the New Currency of Marketing
Finding effective ways to deliver branded messages in today’s complex media environment is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place-based (DPb) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Location-based mobile and digital out-of-home media are part of a larger multiscreen ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Why Location Is the New Currency of Marketing is aimed at CMOs, media buyers and strategists and provides insight into why marketers are increasingly shifting their advertising dollars to these rapidly emerging media platforms.
Highlights from Why Location Is the New Currency of Marketing include:
- The Connected Consumer
- Leveraging the Moment
- Multiscreen Campaign Planning
- Amplifying Reach With DOOH Media