Art Everywhere Brings Fine Art To New Audiences

Art Everywhere Brings Fine Art To New Audiences

Art Everywhere Transforms American Landscape Into Outdoor Art Gallery

DALLAS, TXArt Everywhere, a nationwide celebration of America’s artistic legacy, will transform billboards, bus shelters, and subway platforms into a free, open-air art gallery across the country starting on August 4.

Art Everywhere US, an out-of-home advertising initiative, will begin with a launch event in New York’s Times Square, where digital billboards will display 58 selected artworks. Works by Grant Wood, Edward Hopper, Chuck Close, William H. Johnson, Thomas Hart Benton, and James Rosenquist will be installed on as many as 50,000 displays, both static and digital, across all 50 states through August 31.

Art Everywhere US is organized through a collaboration among five major museums that include the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art (LACMA), the National Gallery of Art, Washington, DC and the Whitney Museum of American Art, New York and the Outdoor Advertising Association of America (OAAA) and its members, with the co-operation of artists, estates, foundations and rights agencies.

The public was invited to register their preferences among 100 artworks nominated by the five museums. Art Everywhere’s website has now been converted into an interactive art gallery, where there is more information about the selected works and the story of American art in the United States. The artwork that received the most votes is Nighthawks (1942) by Edward Hopper (below).

Nighthawks by Edward Hopper received the most votes from the public in Art Everywhere US

“We are thrilled that five extraordinary museums are enabling us to bring America’s artistic heritage directly to the people. The members of OAAA have a long history of contributing their resources to public service,” said Nancy Fletcher, President and CEO, Outdoor Advertising Association of America. “Art Everywhere US is the latest chapter in this history, and when it begins on August 4, it’s going to be one of the most spectacular.”

Speaking for the consortium of five museums, Maxwell L. Anderson, the Eugene McDermott Director, Dallas Museum of Art, stated, “Art Everywhere US is giving our museums the ability to reach a vast new audience in a fresh and entirely accessible way. We’re literally changing the American landscape with art, and offering people everywhere the opportunity to learn about America’s artistic treasures, past and present.”

Art Everywhere was originally conceived in the UK by Richard Reed (co-founder of Innocent Drinks). Inaugurated in August 2013 to showcase works created by British artists and owned by the nation, it is now an annual event realized through a collaboration of the Art Fund, Tate and the UK out of home advertising industry. The UK edition of Art Everywhere for 2014 will be on view July 21 through August 31.

Richard Reed stated, “I am thrilled that the movement for getting art to be seen everywhere through poster sites is getting started in the US. We look forward to showcasing artworks simultaneously across the summer in the UK and US as Art Everywhere 2014 sets its sights on being the biggest outdoor exhibition on an international scale. Thanks to the US for taking the Art Everywhere message, building a great campaign and helping to spread it globally.”

Digital and Social Media Bring Art Everywhere US to Life

Art Everywhere US is already live on a full range of social media channels, including Twitter, Facebook, Instagram and Pinterest. Visitors to the official website will be able to discover which artworks are installed in their vicinity—or track every location where a favorite artwork is installed across the country.

Adding to the excitement, selected street-level displays, such as bus shelters, will feature Blippar interactive image recognition technology. Using the free Blippar app on any smart phone or mobile device, people will be able to hold their devices up and ‘look at’ the artwork to instantly unlock a wealth of information, including augmented reality experiences, audio guides, artist and museum content and more.

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