Acquisition Transfers All of Amscreen Media Network’s Marketing and Sales to DigiCom
UNITED KINGDOM — Amscreen Media Network, a leading UK-based digital out-of-home network with more than 3500 place-based digital screens located in retail and healthcare venues, has been acquired by DigiCom.
The acquisition now places DigiCom in control of one of the UK’s largest digital out-of-home networks, reaching 10 million adults every week across the healthcare, digital roadside and forecourt retail sectors.
DigiCom was founded by Tom Goddard, a seasoned veteran of the out-of-home media space. Goddard’s previous positions include executive deputy chairman at Amscreen, as well as CEO at CBS Outdoor (now Exterion Media). Goddard will continue as group chairman of Ocean Outdoor.
“Digital out-of-home is undoubtedly one of the fastest growing and most exciting sectors to be in. The Amscreen Media network acquisition offers DigiCom a huge foot print across the UK and access to an excellent product powered by Amscreen. We look forward to bringing a range of new opportunities and offerings to the market in the coming months,” said Tom Goddard, Executive Chairman, DigiCom.
As part of the deal, DigiCom will work in partnership with Amscreen who will provide full technology and service support for DigiCom’s advertising screen networks. The existing media agreements with the various network partners, including Tesco and Shell will be managed within DigiCom.
The acquisition follows the news earlier this year of a complete hardware refresh across Amscreen’s entire 2500 digital roadside screen network to the new mini-digital 6 Sheet format. The new screens provide further opportunities to integrate with other media channels and leverage real-time data to offer more relevant, targeted and measurable advertising activity. A full reappraisal of the 650 screen healthcare network is also planned.
Free Online Tools for Media Buyers and Planners
The DOOH Ad Network Locator is a free online resource designed to help media buyers, planner and brand strategists identify place-based digital out-of-home advertising networks by location, venue type, demographics and reach. There are more than 160 advertising-based networks organized by country that include Australia, Canada, United States and the UK. The United States is organized by venue type as it has the broadest range of venue categories, with the greatest number of ad-based networks operating within each category.
Digital Out-of-Home (DOOH) advertising, also known as Digital Place Based (DPB) media, utilizes strategically placed, networked digital signage displays to reach on-the-go consumers while they are outside of their home with highly targeted messages. Digital out-of-home screens can be found in locations that include transportation hubs such as airports, railway and bus terminals; executive networks in office-building lobbies and elevators. Other venues include shopping malls, gas stations, fast-casual restaurants, fitness centers, hotels and more.